What kind of content does School of Scent make?
School of Scent offers a deep dive into the world of fragrances, specializing in men's cologne reviews and recommendations. Their content, primarily on TikTok and Instagram, breaks down everything from popular designer scents to niche fragrances and budget-friendly Middle Eastern alternatives. They provide valuable insights on scent comparisons, longevity, and projection, guiding consumers on what to buy and what to skip.
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Who is School of Scent’s audience?
School of Scent's audience is highly engaged, with an Instagram ER of 7.00% significantly exceeding benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a dedicated community actively seeking expert advice on fragrances. Their intent signals point towards purchase consideration, driven by interest in reviews, dupes, and recommendations for both mainstream and niche scents. The high engagement quality indicates a receptive audience for sponsored content and affiliate marketing opportunities within the fragrance sector.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest fragrance reviews, cologne recommendations, and insights into niche scents and affordable dupes.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
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