What kind of content does School of Scent make?
School of Scent offers expert insights into the world of fragrances, specializing in men's colognes. Their content dives deep into popular designer scents, rare niche finds, and affordable Middle Eastern alternatives, often comparing originals to their dupes. Viewers can expect honest recommendations, detailed reviews on longevity and projection, and curated buying guides to help navigate the vast fragrance market.
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Who is School of Scent’s audience?
School of Scent's audience is highly engaged, demonstrating strong interest in fragrance discovery and purchasing. Their exceptionally high Instagram engagement rate (7.00%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a receptive and active community. This suggests a propensity for following recommendations and exploring new products. The audience is likely composed of individuals actively seeking scent advice, from affordable dupes to high-end niche fragrances, with a particular interest in men's cologne. Their intent signals point towards making informed fragrance decisions, making them a valuable audience for brands in the beauty and fragrance sectors.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest fragrance reviews, cologne recommendations, and the best niche and dupe scents.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
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