What kind of content does Steph Johnson make?
Steph Johnson offers a refreshingly honest and humorous look at modern life, particularly the joys and chaos of motherhood and keeping a household running. Through relatable stories and insightful reviews of everyday items, from cleaning supplies to barbecues, she connects with audiences on Instagram. Her content also touches on popular culture, making her a go-to source for authentic, down-to-earth insights.
Are you a brand that’s partnered with Steph Johnson?
Verify your partnership
Who is Steph Johnson’s audience?
Steph Johnson's audience is likely comprised of parents and caregivers in the UK seeking relatable, everyday content around motherhood and domestic life. Their intent signals suggest they are looking for practical tips, shared experiences, and perhaps lighthearted entertainment related to household management and parenting challenges. With an engagement rate of 2.27% on Instagram, Steph's audience engagement appears to be above the benchmark for the platform, indicating a highly receptive and interactive community that values her authentic approach.
Which creators are similar to Steph Johnson?
If you're looking for creators like this creator, you'll find relatable content about motherhood and domestic chores perfect for busy parents.
Amanda Manse
TikTok @amanda.manse
This creator shares videos about everyday life as a mum, often focusing on relatable parenting moments and the chaos that comes with it. They also post about self-care routines, wellness tips, and occasionally share product recommendations they have discovered. Some content touches on cleaning and organisation, as well as beauty and makeup finds.
Claire Warren
TikTok @mykindamum · Instagram @mykindamum
This creator shares relatable content about the challenges and joys of motherhood. Their videos often touch on the mental load, parenting humour, and the unique experiences of raising children as a millennial mum. They also share insights into maintaining friendships and personal well-being amidst the demands of family life.
Laura Williams
TikTok @cleaning_at83 · Instagram @cleaning_at83
This creator shares content about their experiences as a mother, including daily routines and parenting challenges. They also post about shopping hauls, particularly featuring items from TikTok Shop, such as clothing, homeware, and beauty products. The creator discusses household organisation and personal motivation, sometimes relating it to experiences like weight loss or rearranging their bedroom. They also occasionally share about their children's interests, like K-pop.
Frequently asked questions
Sign in to view Steph Johnson's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Steph Johnson today
You can use Nutcake’s agentic tools for free. Sign up today to work with Steph Johnson on your creator campaign.