What kind of content does The Scummy Mummies make?
The Scummy Mummies offer a hilariously honest and unfiltered look at modern motherhood on Instagram. Their content, featuring relatable anecdotes and witty observations, resonates deeply with parents navigating the chaos of everyday life. Brands seeking to connect with an engaged audience of mothers will find their authentic voice and comedic approach invaluable.
Are you a brand that’s partnered with The Scummy Mummies?
Verify your partnershipWho is The Scummy Mummies’s audience?
The Scummy Mummies' audience is likely comprised of parents, primarily mothers, in the UK seeking relatable, humorous content about the realities of parenting. Their intent signals suggest a desire for entertainment, community, and shared experiences, rather than transactional purchases. Given the niche and potentially controversial nature of their "scummy" branding, engagement quality could be high among their core followers, though broad appeal might be limited. Without specific engagement rate data, it's difficult to benchmark against platforms like Instagram (avg. 1.5% ER), but the follower count indicates a substantial, established community.
Which creators are similar to The Scummy Mummies?
If you're looking for creators like The Scummy Mummies, you'll love parent influencers who offer unfiltered, humorous takes on the realities of raising kids.
We don’t have similar creators to show yet, but we’re updating recommendations continuously.
Frequently asked questions
Sign in to view The Scummy Mummies's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Scummy Mummies today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Scummy Mummies on your creator campaign.