Open in Nutcake

Blair

This creator shares videos about fashion and beauty products. They feature clothing items such as jeans, knitwear, and trousers, often highlighting specific brands and their own sizing choices. The creator also reviews beauty items like lip oils and nail gels. Additionally, they showcase kitchen gadgets, particularly a blender, and demonstrate various recipes and uses. The content often includes recommendations for items that have been popularised on social media.

Where to find Blair

Followers12K
Avg views155
Engagement0.5%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

Are you Blair? · Claim this profile

What kind of content does Blair make?

Blair’s TikTok channel offers a curated look at trending fashion and beauty finds, with a keen eye for detail on clothing like knitwear and jeans, and popular beauty products such as lip oils and nail gels. Beyond personal style, Blair also dives into the kitchen, showcasing innovative gadgets like blenders and demonstrating delicious recipes. This creator excels at highlighting must-have items that are making waves online, making their content a go-to for discovering the latest must-haves.

Are you a brand that’s partnered with Blair?

Verify your partnership
WARNING: you will want to order every single colour 👀😍 this is the Carbon Paint Denim 🖤

@halara_uk #ActiveInHalara #HalaraUK #HalaraJeans #TikTokMadeMeBuylt
Extra discount voucher in the yellow basket 🙌🏼

@Holy Gels #GelNails #GelNailsAtHome #HolyGels
#TikTokMadeMeBuylt
Ultimate comfort whilst still looking put together 🙌🏼

@halara_uk @kaiiathelabel #Knitwear #ActiveInHalara #HalaraTrousers #KnitSweater #TikTokMadeMeBuylt
The perfect neautral, glossy lip 👄 

@Wonderskin 💋 @Nature Spell #LipLiner #LipOil #TikTokMadeMeBuylt

Who is Blair’s audience?

Blair's audience is likely composed of individuals interested in lifestyle content, specifically fashion, beauty, and home-related topics like kitchen gadgets and recipes. Their engagement rate on TikTok (0.51%) is below the platform benchmark (~3.0%), suggesting a need to optimize content for higher interaction. While follower count is moderate, the lower ER indicates that current content may not be fully resonating or driving consistent engagement. Future strategies should focus on content that sparks conversation and encourages deeper interaction to improve audience connection and conversion potential.

Which creators are similar to Blair?

If you're looking for creators like this creator, you'll find them perfect for audiences interested in lifestyle content, from chic fashion and beauty tips to delicious recipes and must-have kitchen gadgets.

MissMarie

TikTok @mi55marie

The creator shares reviews and demonstrations of various consumer products. They often focus on beauty items such as perfumes and makeup, including mascaras and false nails. The creator also reviews clothing, particularly loungewear and petite fashion items. Additionally, their content features unboxing videos of baked goods and building block toys. Many of their posts highlight items suitable as gifts, especially for occasions like Valentine's Day.

Beauty
Cooking
Fashion

SAM

TikTok @samhinson2

This creator shares videos about a range of products they have purchased and recommend. They feature items such as makeup, kitchenware, and home decor. The content includes reviews of beauty products, highlighting a Laura Mercier makeup trio. They also showcase clothing items, including a two-piece set from Kaiia The Label. Additionally, the creator reviews practical household items like laundry products and wall lamps, often mentioning where they bought them and using the hashtag #tiktokmademebuylt.

Beauty
Cleaning
Cooking

ShopWithLeigh

TikTok @shopwithleigh31

This creator shares videos featuring a range of products, often highlighting items they recommend buying. Their content includes reviews of protein snacks and drinks, alongside demonstrations of cleaning products like upholstery cleaner. They also showcase fashion items such as women's jackets and accessories like glitter. Additionally, the creator shares insights into children's products, including healthy food options and themed meal ideas for kids. Some videos also focus on beauty and hair products, featuring items like hair styling kits and perfumes.

Beauty
Cleaning
Cooking

Frequently asked questions

Sign in to view Blair's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Blair today

You can use Nutcake’s agentic tools for free. Sign up today to work with Blair on your creator campaign.