What kind of content does Jess make?
Jess crafts content around natural, vegan skincare, showcasing nourishing face oils, cleansers, and body scrubs on Instagram. Their posts emphasize organic ingredients and sustainable practices, offering insights into holistic facial treatments like lymphatic massage and breathwork. Jess's approach promotes self-care rituals that support the skin's natural barrier and foster a connection to nature.
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Who is Jess’s audience?
Jess's audience is likely comprised of individuals interested in ethical consumption, wellness, and natural beauty solutions, primarily from the UK. Their intent signals are strong, indicated by a high engagement rate (ER) of 1.39% on Instagram, which slightly exceeds the platform benchmark of 1.5%. This suggests a highly receptive and engaged community actively seeking Jess's recommendations on vegan skincare, holistic beauty, and sustainable self-care practices. This high engagement quality presents a valuable opportunity for brands aligned with these values.
Which creators are similar to Jess?
If you're looking for creators like Jess, you're seeking authentic voices passionate about vegan skincare, holistic beauty, and sustainable self-care rituals.
Perl Cosmetics
TikTok @perlcosmetics · Instagram @perlcosmetics
The creator makes videos about beauty and skincare products, including reviews of lip oils, lash serums, cleansing balms, face masks, and hair oils. They often share personal experiences with these products and discuss their effectiveness and ingredients. The content also includes updates about product development and restocks. Their videos target viewers interested in natural, effective beauty solutions.
Ruff Stuff Bodycare TM
Instagram @ruffstuffscrub
This creator posts content about skincare, focusing on their natural, vegan, and cruelty-free body scrubs and oils. They highlight the benefits of exfoliation and hydration for achieving soft, glowing skin, particularly during different seasons or after activities like exercise. The creator also shares insights into their brand's identity, emphasising their colourful packaging and handmade, natural formulations developed by an experienced therapist.
KATIE
Instagram @skulpt.aesthetics
This creator posts content focused on skincare and beauty treatments, particularly facials and lash services. They share behind-the-scenes looks at treatments like microneedling, explain the benefits of various procedures, and offer tips on at-home skincare routines. The content also includes product unboxings, reviews, and advice on common skincare mistakes. Additionally, they share updates on their beauty business, client feedback, and personal self-care practices.
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