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Amanda McCrossin

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Instagram ·sommvivant
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What kind of content does Amanda McCrossin make?

Amanda McCrossin, known as @sommvivant on Instagram, offers a vibrant and accessible look into the world of wine. Her content blends educational insights with a playful, down-to-earth tone, making complex wine topics approachable for a broad audience. Through engaging visuals and relatable commentary, she demystifies wine pairings, varietals, and tasting notes, fostering a genuine appreciation for the beverage.

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Oh you thought BottleRock was just a music festival? Allow me to reintroduce you. Yes there’s incredible music, but there’s also world class food, Napa Valley wine, and this year the HelloFresh kitchen was in the mix — meaning I also spent my weekend watching a chef bring my favorite globally inspired dishes to life which was just so cool. I may have also danced til my feet cried for help, but I can confirm the Bolognese at home will never hit the same. @hellofresh #HelloFresh #HelloFreshPartner #BottleRock
#ad | High brow, low brow wine pairings? Yes. Because the price tag never mattered in the first place and I can prove it. One of the most common “mistakes” I see people make with wine is waiting for the “right” moment or dish to pair with the “good stuff.” As if the wine needs to earn its place at the table based on what’s on the plate next to it. I know when you saw that 2016 Bordeaux being decanted you were probably expecting something a bit more… well… fancy. And no shade to beef tacos, but they don’t quite have the same cache as a Beef Wellington (though I think we can make a case for that at a later date). The point is, the only things that actually matter are: 1. The fundamental principles of food and wine pairing 2. You want to drink the wine It really is that simple. Unlike in life, where you dress to the occasion, with food and wine — and especially with beef — contrast works in your favor. The price of your ingredients and the prestige of your bottle don’t need to be in conversation with each other. The pairing principles apply either way, and honestly? Some of the most satisfying pairings I’ve ever had looked ridiculous on paper. Beef in any form is a natural match for Cabernet because the tannins bind with the protein in the meat — it’s one of those pairings that just works on a structural level. But where a Bordeaux pairing really gets interesting, especially with something as layered and nuanced as a taco, is in the blend itself. Left bank Bordeaux is anchored in Cab Sauv, but you’ll also find Merlot, Cab Franc, Malbec, Petit Verdot — and those grapes are doing exactly what your spices do for the beef. Adding depth. Herbaceous here, fruity there, a little savory running through all of it — ebbing and flowing with every bite in a way that keeps the pairing interesting from the first taco to the last. And since it all fits in a handheld shell, you can always keep one hand free for refills. So what are you inspired to make and pair this weekend? 👇🍷 @beefitswhatsfordinner | #BeefFarmersandRanchers #beef #winepairings #sommelier foodandwine winelovers beeftacos Bordeaux
Turns out Champagne knows how to party. My Champagne Adventure continues with Part 2, at the @champagne_bollinger 🍾 party celebrating the release of the 2018 Grande Année and the unveiling of their brand new barrel room. The 3rd and final part of the Bollinger party will be out soon followed by more Champagne adventures on my own where I visit some fantastic grower-producers, check into one of the best hotels in the world, and enjoy another Michelin starred meal. Until then, feel free to check out my full Paris & Champagne guide in my substack - comment “Paris Guide” and I’ll send you the direct 🔗 Riddling and Disgorging of Champagne are 2 things you dont get to see in action very often. And what made this even more interesting is that these bottles are aged under cork, not under screw top. If you’re confused by what that means, allow me to explain. When champagne is made, it starts off as a still (usually white) wine. The wine is bottled, and then sent through fermentation a second time whilst in bottle. Yeast and sugar are added to make that chemical reaction possible and the outcome is a tiny bit more alc0h0l and a LOT of carbon dioxide. The CO2 is trapped inside the bottle, as are the yeast cells that eventually “pass away” and live like a sandy ocean floor. And these are all good things. We want those lees to stay in contact with the Champagne bc that’s what gives Champagne its signature brioche, croissant, toasty flavor. So winemakers will age it, on the lees anywhere from 18months to 18+ years. Now, normally that aging would be done under a crown cap (think metal cap of a beer or old school soda) until it’s ready to be disgorged and corked. But some producers make the much more expensive decision to do that aging under a cork which, unlike metal, is somewhat porous. It’s an expensive, labor intensive choice, and because removing it is so tricky, disgorging cant be done using a machine like with a crown cap, it has to be done by hand. And that’s what you’re seeing in this video! Let me know if you have more questions! #champagne #wine #vlog
When the job description includes “must be willing to travel for Champagne 🍾 “ 🤷🏼‍♀️ Not sure how this is real life but here we are! Comment “Paris Guide” and I’ll send you the 🔗 to my FREE substack article: Paris & Champagne, According to a Sommelier. It’s filled with all my recs for eating, drinking, shopping, and sleeping in both places as well as tips and tricks for navigating and getting to and from. Once again, thank you to @champagne_bollinger and @vintuswines for hosting me on this magical adventure. I look forward to dropping part 2 shortly! Places featured: 🍴 @lesenfantsdumarche 🍹 @littlereddoor_paris 🍾 @colimacon.restaurant 🛏️ @loisiumwineandspahotels 🥂 @champagne_ayala #champagne #Paris #vlog

Who is Amanda McCrossin’s audience?

Amanda McCrossin's audience likely consists of individuals interested in a blend of lifestyle, wellness, and potentially entrepreneurial content, given her substantial Instagram following. Their intent signals suggest they are actively seeking inspiration, practical advice, and relatable experiences. While her engagement rate (ER) is currently unknown, a strong follower count on Instagram (over 300k) indicates a potentially high-quality audience, aiming for an ER that could surpass the platform benchmark of 1.5%. Further analysis of her specific content performance will be crucial to confirm engagement quality and inform targeted marketing strategies.

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