Open in Nutcake

Sophie Baker

This creator focuses on fashion and style content, frequently featuring try-on hauls from brands like Fashion Nova and Pepper Mayo. They document wardrobe overhauls, sharing the process of decluttering and rebuilding their clothing collection. The creator also shares beauty routines, such as 'get unready with me' videos, and experiments with different hairstyles, including mermaid waves and straightening techniques.

Where to find Sophie Baker

TikTok ·sophiejbaker
Followers328K
Avg views72K
Engagement0.1%
Sourced from public data
Instagram ·sophiejbaker
Followers776K
Avg views111
Engagement875.1%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

Are you Sophie Baker? · Claim this profile

What kind of content does Sophie Baker make?

Sophie Baker shares engaging fashion and beauty content across TikTok and Instagram. Her style focuses on relatable try-on hauls from popular brands, alongside inspiring wardrobe overhauls and detailed beauty routines. Brands can expect authentic, trend-driven content that resonates with a fashion-forward audience.

Are you a brand that’s partnered with Sophie Baker?

Verify your partnership
Which one?? 🥹 @Fashion Nova | 1st outfit: LA Washed Tee & On Track Wide Leg Woven Side Stripe Pant 💙 2nd outfit: Blake Layered Faux Leather Puffer Jacket & Cheyenne Cargo Jeans 🤎 AD #fashionnova #fashionnovahaul #ootd #outfitideas
Tonight’s fit 🤎 @PEPPERMAYO #peppermayo #ootn #outfitinspo #brownmaxidress
🤍
Wanted to do this for so long 🥹 #eyemazy #eyemazyamsterdam #amsterdam #eyephotograph

Who is Sophie Baker’s audience?

Sophie Baker's audience is primarily interested in fashion and beauty content, with a strong focus on practical style advice like try-on hauls and wardrobe overhauls. Her exceptionally high Instagram engagement rate (875.10%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and interactive follower base. While her TikTok engagement (0.10%) is below benchmark (TikTok ~3.0% ER), the sheer volume of followers suggests potential for growth. This audience is likely seeking inspiration and actionable tips, and is highly responsive to visual content and product recommendations.

Which creators are similar to Sophie Baker?

If you're looking for creators like this creator, you'll love their try-on hauls and wardrobe overhauls for style inspiration and beauty routine tips.

Frequently asked questions

Sign in to view Sophie Baker's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Sophie Baker today

You can use Nutcake’s agentic tools for free. Sign up today to work with Sophie Baker on your creator campaign.