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Sophie Baker

This creator focuses on fashion and style content, frequently featuring try-on hauls from brands like Fashion Nova and Pepper Mayo. They document wardrobe overhauls, sharing the process of decluttering and rebuilding their clothing collection. The creator also shares beauty routines, such as 'get unready with me' videos, and experiments with different hairstyles, including mermaid waves and straightening techniques.

Where to find Sophie Baker

TikTok ·sophiejbaker
Followers328K
Avg views72K
Engagement0.1%
Sourced from public data
Instagram ·sophiejbaker
Followers776K
Avg views111
Engagement875.1%
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Sophie Baker make?

Sophie Baker offers a vibrant blend of fashion and beauty content, primarily on TikTok and Instagram. She excels at engaging try-on hauls, showcasing popular brands and inspiring wardrobe overhauls. Beyond style, Sophie shares relatable beauty routines and hair tutorials, making her a go-to for trend-driven, aspirational lifestyle content.

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Which one?? 🥹 @Fashion Nova | 1st outfit: LA Washed Tee & On Track Wide Leg Woven Side Stripe Pant 💙 2nd outfit: Blake Layered Faux Leather Puffer Jacket & Cheyenne Cargo Jeans 🤎 AD #fashionnova #fashionnovahaul #ootd #outfitideas
Tonight’s fit 🤎 @PEPPERMAYO #peppermayo #ootn #outfitinspo #brownmaxidress
🤍
Wanted to do this for so long 🥹 #eyemazy #eyemazyamsterdam #amsterdam #eyephotograph

Who is Sophie Baker’s audience?

Sophie Baker's audience is primarily interested in fashion and beauty content, likely seeking inspiration and practical advice for personal style and wardrobe updates. The exceptionally high Instagram engagement rate (875.10%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and interactive follower base on that platform. While TikTok engagement (0.10% ER) is below benchmark (TikTok ~3.0% ER), the sheer volume of followers suggests substantial reach. This creator's audience demonstrates strong intent for product discovery and aspirational lifestyle content, particularly within the fashion and beauty verticals.

Which creators are similar to Sophie Baker?

If you're looking for creators like this creator, you'll love their try-on hauls and wardrobe overhauls for style inspiration and beauty routine tips.

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