What kind of content does Steph Elswood make?
Steph Elswood offers an authentic and relatable look at the journey of new motherhood on Instagram. She shares practical advice on baby care, explores the complexities of balancing self-care with parenting, and celebrates the everyday joys of raising a young child. Beyond parenting, Steph also delights her audience with nourishing plant-based recipes and inspiring wellness tips, creating a holistic space for personal growth and well-being.
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Who is Steph Elswood’s audience?
Steph Elswood's audience is likely composed of new and expectant mothers in the UK seeking practical advice on plant-based nutrition, baby care, and overall wellness. Their intent signals are strong, indicated by an impressive 5.46% engagement rate on Instagram, significantly outperforming benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly receptive and active community, eager to interact with content related to sustainable living and mindful parenting. The high ER points to excellent potential for brand partnerships focused on relevant lifestyle and consumer goods.
Which creators are similar to Steph Elswood?
If you're looking for creators like this creator, you'll find inspiration for plant-based recipes, baby care, and wellness tips perfect for new mothers navigating parenthood.
Lauren
TikTok @lifewithljj
This creator shares videos about their experiences as a mother to three children. Content includes day trips with the family, such as to Alton Towers, and focuses on the practicalities and realities of postpartum recovery, particularly after a C-section. They also share insights into everyday family life, including mealtime challenges with young children and the joys of celebrating milestones like birthdays and holidays. The creator also touches upon personal well-being, such as the benefits of Vitamin B12 supplements.
Georgie Diggins
Instagram @georgie.diggins
This creator shares content focused on the experiences of being a first-time mother. The videos feature relatable humour about newborn life, daily routines, and parenting challenges. Additionally, the creator documents outings in London and shares practical recommendations for baby products.
Holly Kay
Instagram @opalandmama
This creator posts content about family life, often featuring their children. Videos include day-to-day activities such as baking, caring for a newborn, and toddler moments. They also share product reviews and recommendations for baby and parenting items, alongside personal reflections on motherhood.
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