What kind of content does Mandi make?
Mandi crafts approachable recipes perfect for any home cook. On Instagram, she shares delightful tutorials for both sweet and savory dishes, from decadent baked goods and easy desserts to comforting weeknight meals. Her engaging content also explores creative cocktail-inspired sorbets, making her a go-to for delicious and accessible culinary inspiration.
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Verify your partnershipWho is Mandi’s audience?
Mandi's audience is likely comprised of home cooks and aspiring bakers seeking accessible, delicious recipes and drink ideas. Their intent signals are strong, indicated by a high engagement rate (ER) of 6.75% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly motivated and receptive community eager to try Mandi's culinary creations and engage with her content. Nutcake can expect this audience to be active participants, likely to save recipes, share their own attempts, and purchase related products or courses.
Which creators are similar to Mandi?
If you're looking for creators like this creator, you'll find delicious and simple recipes, perfect for home cooks and dessert lovers alike.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Ang Sturino
Instagram @champagneang
This creator posts a variety of recipe videos, focusing on easy-to-make meals and snacks. Content includes reimagined fast food items like Big Mac tacos, creative fruit snacks such as fruit roll-up grapes, and refreshing homemade drinks. They also share recipes for desserts like scoopable cookies, appetizers such as pear and brie crostini, and healthy options like green goddess salad.
Shanil Jiwani
Instagram @shanilcooks
This creator shares recipes for various dishes, often focusing on convenience and flavour. They frequently feature quick meal solutions, including dairy-free options and high-protein meals. Their content includes preparations like broiled lobster tails, steak dinners, sheet pan salmon, and pasta dishes, often utilising store-bought shortcuts and seasoning blends to simplify the cooking process. They also explore recipes for soups, tacos, and comfort foods, aiming to make home cooking accessible and enjoyable.
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