What kind of content does The Average Knows make?
The Average Knows offers a deep dive into the world of fragrances on TikTok. Their content focuses on exploring diverse perfume types, from rich oud to exclusive niche scents, and provides valuable recommendations for those seeking long-lasting aromas. With engaging quizzes and upcoming giveaways, they foster a vibrant community of fragrance enthusiasts.
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Who is The Average Knows’s audience?
The Average Knows' audience on Nutcake is likely comprised of fragrance enthusiasts, from casual scent explorers to dedicated niche perfume collectors, primarily located in the UK. Their high TikTok engagement rate of 14.85% (significantly above benchmarks like TikTok's ~3.0%) suggests a highly receptive and interactive community. Viewers are actively seeking perfume recommendations, discovering new scents like oud, and engaging with the creator's expertise, indicating strong intent for product discovery and potential conversion. This audience is primed for detailed reviews, curated lists, and direct purchase opportunities.
Which creators are similar to The Average Knows?
If you're looking for creators like this creator, you'll love discovering niche fragrances and unique oud scents perfect for perfume enthusiasts.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
TheFragranceCollective
TikTok @thefragrancecollectiveuk
This creator posts videos about fragrances. They review different perfumes, discussing scents like ginger and clean laundry smells. The content often features personal opinions, sometimes involving family members like their daughter or wife, who rank or comment on the fragrances. They also share new releases and ask viewers for their favourite brands.
Josh Breaks
TikTok @josh.breaks
This creator posts content about fragrances, often visiting stores to sample and discuss new scents. They share their experiences with brands like Nishane and Mind Games. The creator also promotes their own music releases, with several songs mentioned as being available on streaming platforms.
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