What kind of content does Kelly make?
Kelly shares inspiring videos on Instagram, documenting the journey of cultivating an allotment filled with vegetables like tomatoes and pumpkins. They offer practical, actionable gardening tips, from strengthening seedlings to navigating challenging weather. Beyond the garden, Kelly openly shares personal experiences, including their cancer journey and pregnancy, alongside reflective annual progress updates and exciting seed giveaways.
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Verify your partnershipWho is Kelly’s audience?
Kelly's audience is likely comprised of UK-based gardening enthusiasts, ranging from novice allotment holders to experienced vegetable cultivators. Their intent signals are strong, indicated by high engagement rates, suggesting they are actively seeking practical advice and inspiration for their own gardening projects. With an impressive 9.12% engagement rate on Instagram, significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), Kelly's community demonstrates exceptional interest and loyalty, making them a valuable audience for brands in the gardening and lifestyle sectors.
Which creators are similar to Kelly?
If you're looking for creators like this creator, you'll love discovering fellow gardeners sharing their allotment journeys, vegetable cultivation tips, and exciting seed giveaways.
Charlotte Copley
Instagram @my_allotment_story
This creator shares content about gardening, focusing on their allotment and growing vegetables such as potatoes and onions. They also cover beekeeping, including winter hive inspections and feeding bees. Additionally, the creator documents their journey learning floristry, preparing to grow and arrange their own wedding flowers. They also share occasional lifestyle content, such as activities with friends and family and their dog.
Dr Rachel Greenhill
TikTok @rachelsallotment · Instagram @rachels.allotment
This creator shares content about growing a variety of plants, including tomatoes, sweet peas, and hydrangeas. They offer tips on sowing seeds, protecting plants from cold weather, and managing common gardening issues such as watering and pests. The creator also documents their experiences with new gardens, including a new build garden and an allotment, and shares their progress with vegetables like broad beans and garlic.
Nettles and Petals
TikTok @nettlesandpetals · Instagram @nettlesandpetals
This creator posts videos about various gardening techniques and projects. They share advice on sowing seeds, such as sweet peas and garlic, and demonstrate how to save seeds from vegetables like tomatoes and cucumbers. The creator also offers tips on building garden structures for biodiversity, composting, and preserving harvests. Additionally, they provide instructions for making homemade remedies and recipes using garden produce.
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