What kind of content does Jess make?
Jess offers a vibrant mix of lifestyle vlogs and insightful beauty reviews, all viewed through the lens of her experiences in London and travels abroad. Her content shines a spotlight on beauty products, particularly their performance on brown skin, and touches on practical travel tips and home decor finds. Brands will appreciate her authentic approach to sharing everyday life and product experiences.
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Who is Jess’s audience?
Jess's audience is likely composed of individuals interested in aspirational lifestyle content, with a specific focus on beauty, travel, and home decor, particularly from a brown skin perspective. Their high TikTok engagement rate (17.06%) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations and affiliate links within her content, promising high-quality engagement and conversion potential for relevant brands.
Which creators are similar to Jess?
If you're looking for creators like Jess, you'll love lifestyle vloggers who share authentic beauty reviews for brown skin, travel adventures, and inspiring home decor ideas.
tomoya
TikTok @tomoya.jsc
This creator posts videos about beauty and makeup. They share tutorials for different makeup looks, such as "deer makeup" and "sade girl fall makeup." The creator also discusses skincare routines and features products from various beauty brands. Additionally, they sometimes share content related to London travel and public transport.
Blessy Roy
Instagram @blessyroyy
This creator regularly shares content focused on beauty, fashion, and shopping. They provide detailed skincare hauls, makeup reviews, and hair styling tutorials, often featuring specific products and tools. The creator also posts fashion styling videos, including
Laura
TikTok @lolly_.xo · Instagram @lolli.xo
This creator posts videos about beauty and lifestyle content. They share makeup tutorials, including how to achieve a natural skin tone look and how to cover breakouts. The creator also shares hair transformation vlogs, documenting trips to the salon for processes like going blonder. Additionally, they create content around trying new beauty products, such as colour-changing foundation and lip stains, and share experiences like solo brunch dates and shopping hauls for collections like Winnie the Pooh at Primark.
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