What kind of content does Jess make?
Jess offers a vibrant look into her life through engaging lifestyle vlogs, capturing her experiences exploring London and sharing holiday adventures. On TikTok, she provides honest beauty reviews, with a particular focus on how products perform on brown skin, and shares practical tips, from travel essentials like plug adapters to savvy home decor finds and sale alerts. Her content is a relatable blend of everyday moments and curated discoveries.
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Who is Jess’s audience?
Jess's audience is likely composed of individuals interested in attainable lifestyle content, with a specific focus on beauty reviews relevant to brown skin tones, aspirational travel, and home decor inspiration. Their high TikTok engagement rate (17.06% ER, significantly above benchmarks like TikTok's ~3.0%) signals a highly receptive and interactive community. This suggests viewers are not just passively consuming content but actively participating, indicating strong potential for brand partnerships seeking authentic audience connection and conversion.
Which creators are similar to Jess?
If you're looking for creators like Jess, you'll love lifestyle vloggers who share authentic beauty reviews for brown skin, travel inspiration, and chic home decor ideas.
tomoya
TikTok @tomoya.jsc
This creator posts videos about beauty and makeup. They share tutorials for different makeup looks, such as "deer makeup" and "sade girl fall makeup." The creator also discusses skincare routines and features products from various beauty brands. Additionally, they sometimes share content related to London travel and public transport.
Blessy Roy
Instagram @blessyroyy
This creator regularly shares content focused on beauty, fashion, and shopping. They provide detailed skincare hauls, makeup reviews, and hair styling tutorials, often featuring specific products and tools. The creator also posts fashion styling videos, including
Laura
TikTok @lolly_.xo · Instagram @lolli.xo
This creator posts videos about beauty and lifestyle content. They share makeup tutorials, including how to achieve a natural skin tone look and how to cover breakouts. The creator also shares hair transformation vlogs, documenting trips to the salon for processes like going blonder. Additionally, they create content around trying new beauty products, such as colour-changing foundation and lip stains, and share experiences like solo brunch dates and shopping hauls for collections like Winnie the Pooh at Primark.
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