What kind of content does Jessell and Andrew make?
Jessell and Andrew bring a "function first" approach to home improvement and design on Instagram. Their feed is a go-to for practical advice on organisation, DIY projects, and smart furniture arrangements that enhance everyday living. Brands can see how their authentic renovation journeys and focus on liveable spaces resonate with an engaged audience seeking actionable home solutions.
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Who is Jessell and Andrew’s audience?
Jessell and Andrew's audience consists of US-based homeowners and renters actively seeking inspiration and practical advice for home improvement, DIY projects, and organizational solutions. Their high Instagram engagement rate (3.80% ER, significantly above the 1.5% benchmark) signals a highly receptive and interactive community. This audience is likely looking for actionable tips, product recommendations, and aspirational content related to functional design and renovation, indicating strong purchase intent for relevant tools, materials, and services.
Which creators are similar to Jessell and Andrew?
If you're looking for creators like Jessell and Andrew, you'll love their inspiring home improvement and DIY projects that transform spaces into functional, beautifully organized havens.
Gabby Dolechek
Instagram @gabbydolechek
This creator shares videos about home improvement projects and renovations, often documenting the process of transforming their living spaces. They frequently focus on exterior work such as yard maintenance, gardening, and pest control, as well as interior updates like painting and organising storage areas. The creator also shares personal content, including family events and simple recipes.
Alexandra England
Instagram @alexandra__harper
This creator shares videos about home décor, focusing on styling tips and product recommendations. They often visit stores like Pottery Barn, Target, Walmart, and HomeGoods, showcasing affordable alternatives and styling ideas for various spaces. Topics covered include lighting, rugs, seasonal décor, and organisation solutions, with a particular emphasis on creating stylish and inviting home environments.
Rahema
Instagram @islandgal_5homedecor
This creator shares content focused on home improvement and interior design. They often showcase transformations of spaces like bedrooms and living areas, highlighting furniture, paint colours, and lighting. The creator also shares tips and product recommendations for outdoor living, including patio furniture and garden maintenance. Additionally, they feature reviews of new car models, focusing on interior features and driving experience.
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