What kind of content does James make?
James crafts sophisticated content around the world of cocktails, with a special focus on the iconic Negroni and other timeless mixed drinks. Through his Instagram, he shares engaging bar reviews and recommendations, highlighting exceptional drink selections, ambiance, and food across London, Brighton, and Melbourne. James also delves into spirit spotlights, offers delicious cocktail recipes for all tastes, and guides followers to the best spots for expertly mixed drinks and memorable social experiences.
Are you a brand that’s partnered with James?
Verify your partnershipWho is James’s audience?
James's audience is likely composed of UK-based adults interested in mixology, bar culture, and exploring London's hospitality scene. Their high Instagram engagement rate (13.18% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive follower base. This suggests strong intent signals for sponsored content related to spirits, barware, or local establishments, promising high-quality engagement and potential for impactful brand partnerships.
Which creators are similar to James?
If you're looking for creators like James, you'll love discovering new cocktail recipes and bar reviews perfect for aspiring mixologists and city explorers.
Lincoln Smith
TikTok @.lincolnsmith
This creator posts videos about making and trying various alcoholic and non-alcoholic beverages. Their content features drinks such as gin cocktails, whiskey, beer, and liqueurs, often mixed with soft drinks or served with ice. They also share experiences trying unique combinations, like a pickleback shot or Grappa. The creator frequently thanks others for gifted drinks and encourages responsible consumption.
ManCave Bartender
TikTok @mancavebartender · Instagram @mancavebartender
This creator specializes in crafting and reviewing unique cocktail recipes and bar setups. They frequently showcase a variety of drink mixes, often featuring popular spirits like vodka, Jägermeister, and rum. Their content also includes humorous insights into drinking culture and tips for responsible day drinking. The creator incorporates themed drinks that cater to events like Oktoberfest and pays homage to nostalgic pop culture references.
Drinks By Wild
TikTok @drinksbywild
This creator focuses on making and sharing cocktail recipes, often with a humorous or satirical approach. They demonstrate how to make various drinks, including classics and unique creations, using readily available ingredients. The content also features segments about the process of making spirits like rum and tequila, as well as travel to places known for these beverages. Additionally, the creator sometimes posts about niche sports and satirical commentary on current events or locations.
Frequently asked questions
Sign in to view James's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with James today
You can use Nutcake’s agentic tools for free. Sign up today to work with James on your creator campaign.