What kind of content does Martin Johansen make?
Martin Johansen offers an in-depth look at heavy machinery, with a particular focus on Volvo excavators and loaders. His engaging TikTok and Instagram videos demonstrate these powerful machines in action across diverse construction sites, from loading trucks to operating crushers. Brands can connect with an audience interested in equipment capabilities and new accessories through Martin's detailed showcases of models like the Volvo EC750El and EC300.
Are you a brand that’s partnered with Martin Johansen?
Verify your partnership
Who is Martin Johansen’s audience?
Martin Johansen's audience is likely comprised of construction professionals, heavy equipment enthusiasts, and hobbyists interested in large machinery. Their intent signals suggest a strong interest in specific brands like Volvo and types of equipment such as excavators and loaders, indicating a desire for detailed information, reviews, or operational insights. With engagement rates significantly above TikTok and Instagram benchmarks (3.52% and 3.56% respectively), Martin's content resonates deeply, suggesting high-quality engagement and a receptive community eager for his specialized content.
Which creators are similar to Martin Johansen?
If you're looking for creators like this creator, partner with those who showcase powerful heavy machinery like excavators and loaders for construction equipment audiences.
Diggers and Dozers
TikTok @diggersanddozers · Instagram @diggersanddozers
This creator posts videos about heavy machinery and construction equipment. They showcase various brands and models, including excavators, wheel loaders, and mining trucks. The content often features demonstrations of equipment capabilities, such as demolition tools and screening buckets. Many videos are filmed at industry trade shows like ConExpo.
Tom Gill
TikTok @tomgill85 · Instagram @tomgill85
This creator posts videos about construction and farming. The content often features heavy machinery such as excavators and diggers performing various tasks. These tasks include digging ponds, laying services, and creating roundabouts. The videos also show aspects of farm life and the daily work involved.
Weaver Plant Ltd
Instagram @weaverplantltd
This creator posts videos about plant hire and construction projects. They showcase various machinery such as JCB telehandlers, Volvo excavators, and Kubota diggers. The content often highlights the use of these machines for tasks like golf course shaping, demolition, and groundworks. They also feature footage of the machinery operating at notable events like the Chelsea Flower Show.
Frequently asked questions
Sign in to view Martin Johansen's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Martin Johansen today
You can use Nutcake’s agentic tools for free. Sign up today to work with Martin Johansen on your creator campaign.