What kind of content does Penny make?
Penny crafts engaging content around sustainable and preloved fashion, sharing her stylish secondhand finds from charity shops and Vinted on Instagram. Her videos feature outfit checks and fashion challenges, all while exploring important topics like greenwashing in the industry. Penny’s authentic approach to conscious consumption makes her a go-to source for eco-friendly style inspiration.
Are you a brand that’s partnered with Penny?
Verify your partnership
Who is Penny’s audience?
Penny's audience is likely composed of environmentally conscious individuals in the UK interested in ethical consumption and unique style. Their intent signals are strong, indicated by a high engagement rate (ER) of 2.39% on Instagram, surpassing the platform benchmark of 1.5%. This suggests a highly receptive and active community that values Penny's expertise in sustainable and preloved fashion, and is likely to respond positively to content that educates on topics like greenwashing.
Which creators are similar to Penny?
If you're looking for creators like this creator, you'll love discovering sustainable fashion enthusiasts who champion preloved and secondhand styling, exposing greenwashing with their charity shop finds.
unee
TikTok @znechlz
This creator shares videos featuring fashion content. They showcase outfits, often featuring thrifted or pre-owned items, and discuss their latest finds. Topics include unboxing new accessories, styling different pieces, and creating 'fit checks'. The creator also shares reflections on music and personal style.
itsnicollehey
TikTok @itsnicollehey
This creator shares videos focusing on fashion and beauty. They often showcase outfits sourced from secondhand platforms like Vinted, promoting sustainable shopping. The creator also shares makeup routines, detailing the products they use. Additionally, they sometimes create content with their son, featuring matching outfits and discussing their shared interest in music.
Darwin Alford
Instagram @sustainabledna
This creator focuses on sustainable living, often sharing content about thrift shopping and upcycling furniture. They discuss ethical fashion, including anti-fast fashion initiatives and the impact of garment workers. The creator also touches on environmental topics like saving bees and reducing plastic waste, alongside personal reflections on mindfulness and moving to a new location.
Frequently asked questions
Sign in to view Penny's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Penny today
You can use Nutcake’s agentic tools for free. Sign up today to work with Penny on your creator campaign.