What kind of content does Tom Helton make?
Tom Helton offers practical fitness and nutrition advice across TikTok and Instagram. His content delves into effective workout routines, from the intense Murph challenge to incline treadmill walks, alongside insights on supplements like creatine and protein. Tom also shares valuable tips on healthy eating, meal prepping, and recovery methods such as cold tubs and saunas, even detailing his own injury recovery journey.
Are you a brand that’s partnered with Tom Helton?
Verify your partnership
Who is Tom Helton’s audience?
Tom Helton's audience is likely comprised of individuals actively seeking practical fitness and nutrition advice, from workout routines to supplement guidance and healthy eating tips. Their intent signals are strong, indicated by a high engagement rate (ER) of 4.32% on TikTok, significantly surpassing the benchmark of ~3.0%. While Instagram engagement is below benchmark at 0.89%, the overall audience demonstrates a clear interest in actionable content. This suggests a high-quality audience eager for expert-led, results-oriented health and wellness information.
Which creators are similar to Tom Helton?
If you're looking for creators like Tom Helton, you'll find them perfect for anyone seeking expert advice on fitness, nutrition, workout routines, supplements, and healthy eating.
HTG
TikTok @henchtechguy · Instagram @henchtechguy
This creator posts content focused on fitness and nutrition. They share high-protein meal ideas, including recipes like a sweet potato burrito bowl. Videos also cover exercise techniques, such as the dead bug for back pain and advice on achieving fat loss through steps and consistent training. The creator discusses the importance of discipline in bodybuilding and maintaining a healthy mindset around body image and fitness goals.
Sarah Mackay
TikTok @liftwsarah · Instagram @liftwsarah
This creator posts recipes focusing on high-protein meals, often featuring egg white oats with various savoury flavour inspirations. They share tips for building muscle and discuss their experiences as a gym-goer. The content also includes meal prep ideas and food shopping hauls, with a focus on healthy and easy recipes.
Sarah Catterson Coaching
Instagram @sarahcattersoncoaching
This creator focuses on high-protein meal prep recipes, sharing visually appealing dishes like slow cooker chilli and overnight oats. They also discuss strategies for fat loss and maintaining weight loss, often using personal anecdotes and visual comparisons to illustrate calorie intake. Additionally, the creator shares content related to fitness, including workout routines and reviews of activewear, alongside travel vlogs from destinations like Orlando.
Frequently asked questions
Sign in to view Tom Helton's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tom Helton today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tom Helton on your creator campaign.