What kind of content does TOAST make?
TOAST serves up delicious insights into their thriving food business on Instagram. Their feed is a mouthwatering showcase of their diverse menu, highlighting signature dishes like breakfast naan and hearty sweet potato soup. Beyond the plate, TOAST offers a glimpse into their event catering services, featuring impressive buffet spreads and grazing tables, alongside charming behind-the-scenes moments with their team.
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Who is TOAST’s audience?
TOAST's audience is likely comprised of aspiring food entrepreneurs, home cooks seeking recipe inspiration, and individuals interested in local GB-based food businesses. Their high Instagram engagement rate (6.47%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly receptive and active follower base. This suggests strong intent signals for business advice, menu ideas, and potentially catering services, pointing to a valuable audience for Nutcake.
Which creators are similar to TOAST?
If you're looking for creators like this creator, partner with those who excel at showcasing delicious food business offerings, from breakfast and lunch to catering and enticing menu items.
Temps
TikTok @temp_tation · Instagram @temp_tation
This creator posts videos about food and travel. They share reviews of restaurants and specific dishes like sandwiches and pastries. Their content also features experiences like overnight stays at hotels and trying new food and drink products. Some videos document personal events such as becoming an uncle or purchasing a puppy.
Food London guide
TikTok @foodguidelondon
The creator makes videos primarily about food experiences, including restaurant visits, homemade meals, and culinary reviews. They share their opinions on various dishes, cooking tips, and food-related outings. Their content often features traditional and international cuisines, with a focus on casual dining and special occasion meals. Additionally, they include personal stories and lifestyle content related to their experiences.
Star Holroyd
TikTok @starholroyd · Instagram @starholroyd
This creator posts content related to food, particularly 'toastie roulette' challenges where they try unusual toastie combinations. They also share content about wedding planning, discussing venue choices and offering outfit ideas for occasions like engagement parties. Other topics include Invisalign experiences, reflections on millennial nostalgia, and comedic observations about British culture. The creator also promotes events and products, including free tickets from the BBC and using Google Gemini for recipe ideas.
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