What kind of content does Tom Just Cooks make?
Tom Just Cooks brings delicious and accessible recipes to life on Instagram. From weeknight dinners like honey halloumi flatbreads and cheesy chicken tikka pasta to show-stopping desserts like viral Japanese cheesecake, Tom offers a diverse range of culinary inspiration. Their content also shines during the holidays with festive dishes such as Christmas leftover soup and braised red cabbage, making every meal an occasion.
Are you a brand that’s partnered with Tom Just Cooks?
Verify your partnershipWho is Tom Just Cooks’s audience?
Tom Just Cooks' audience is likely comprised of home cooks in GB seeking accessible and appealing recipe inspiration, particularly for everyday meals and celebratory occasions. Their high Instagram engagement rate (5.57% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly invested and responsive community. This suggests strong intent signals, with followers actively seeking out and interacting with content, leading to high-quality engagement and potential for effective brand partnerships.
Which creators are similar to Tom Just Cooks?
If you're looking for creators like this, you'll find them perfect for home cooks seeking simple, delicious recipes for everyday meals and festive treats.
Hema Varsani
TikTok @hemaeats · Instagram @hemaeats
This creator shares recipes for a variety of dishes, focusing mainly on vegetarian and vegan options. Their content includes tutorials for making things like Hakka noodles, pancakes, and pakoras. They also post recipes for comfort food such as pasta bakes, hotpots, and various curries. Desserts like trifles and rocky road are also featured.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
Carole
Instagram @caroleosbornefood
This creator focuses on producing straightforward and practical cooking videos featuring healthy meal ideas. Their content showcases a variety of recipes ranging from quick breakfasts and snacks to nutritious dinners and seasonal desserts. Each video provides clear, step-by-step instructions designed to make home cooking accessible and efficient for everyday dining.
Frequently asked questions
Sign in to view Tom Just Cooks's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tom Just Cooks today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tom Just Cooks on your creator campaign.