What kind of content does Vicky Matyka make?
Vicky Matyka offers an authentic look into new motherhood, sharing relatable experiences with postpartum recovery and practical baby care tips on Instagram. Beyond the nursery, she explores personal passions like trending hairstyles, insightful book recommendations, and curated lifestyle content, featuring chic outfits for special occasions and serene countryside getaways. Her approachable style makes her a go-to for brands seeking to connect with a community focused on family, personal style, and enriching experiences.
Are you a brand that’s partnered with Vicky Matyka?
Verify your partnership
Who is Vicky Matyka’s audience?
Vicky Matyka's audience is likely comprised of new and expectant mothers in the UK seeking practical advice and relatable content on baby care and postpartum recovery. Their intent signals are strong, indicated by engagement with her content on hairstyles and book recommendations, suggesting a desire for lifestyle and self-care tips beyond immediate parenting needs. While her current Instagram engagement rate (0.29%) is below typical platform benchmarks (e.g., Instagram ~1.5% ER), this presents an opportunity for Nutcake to foster deeper community connection and potentially boost engagement through tailored features and creator support.
Which creators are similar to Vicky Matyka?
If you're looking for creators like Vicky Matyka, you'll find helpful advice on navigating new motherhood, baby care, postpartum recovery, and book recommendations.
Holly symons first time mum
TikTok @hollyd94
This creator shares content about their life as a mother, including postpartum experiences and relatable parenting moments. They also post about shopping hauls, particularly from Vinted, and everyday activities like going to the gym or attending baby sensory classes. The creator also touches on personal topics such as self-reflection, mental health, and dealing with pet loss.
Charlotte Stavrou
TikTok @charlottesevensix · Instagram @Charlottesevensix
This creator shares content about their experiences as a new mother. Videos include details about postpartum life, including hair care and everyday challenges. They also post about their pregnancy journey, sharing outfits and moments. The creator discusses breastfeeding and the adjustments of having a newborn baby. Topics also touch upon personal well-being and self-care during this period.
Zoe Davies
Instagram @zoe_mariedavies
This creator shares content about their journey of recovery and weight loss after childbirth, including post-Caesarean section recovery and pelvic floor exercises. They also post about personal style, including fashion hauls and outfit inspirations, and home renovations. Additionally, the creator shares insights into their experiences as a new mother and self-care routines like face masks and gym visits.
Frequently asked questions
Sign in to view Vicky Matyka's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Vicky Matyka today
You can use Nutcake’s agentic tools for free. Sign up today to work with Vicky Matyka on your creator campaign.