What kind of content does RLY make?
RLY shares vibrant videos on TikTok and Instagram, offering a captivating look into their world of music. Fans can experience electrifying live performances and intimate studio sessions, alongside engaging residency diaries that pull back the curtain on touring life. RLY also sprinkles in humorous clips and behind-the-scenes glimpses, often collaborating with fellow artists to explore themes of confession, friendship, and self-reflection through their upbeat, contemporary sound.
Are you a brand that’s partnered with RLY?
Verify your partnership
Who is RLY’s audience?
RLY's audience is likely comprised of music enthusiasts and fans of humorous, relatable content, drawn in by their engaging live performance clips and behind-the-scenes "residency diaries." Their TikTok engagement rate of 2.51% is strong, performing above the benchmark and indicating a highly receptive audience actively seeking out their content. While their Instagram engagement is slightly below benchmark at 1.31%, the overall follower count suggests a significant reach, with potential for conversion into dedicated fans who appreciate the raw, authentic glimpses into their creative process.
Which creators are similar to RLY?
If you're looking for creators like this creator, you'll love content that blends live music, humorous behind-the-scenes glimpses, and relatable residency diaries.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Jesse Solomon
Instagram @jessesols
This creator posts content about their music career, including performances and touring. They share videos of live shows, duets with other artists, and behind-the-scenes moments from their travels. The creator also occasionally shares personal reflections and experiences, such as volunteering and family interactions.
Brighter Sound
Instagram @brightersound
This creator makes videos about music creation and performance. They feature young musicians and artists, showcasing their journeys and collaborations. The content includes interviews with artists, behind-the-scenes looks at music production, and highlights of live performances and workshops. They also share information about music industry opportunities and community projects.
Frequently asked questions
Sign in to view RLY's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with RLY today
You can use Nutcake’s agentic tools for free. Sign up today to work with RLY on your creator campaign.