What kind of content does Michelle make?
Michelle offers a blend of aspirational yet accessible content, focusing on budget-friendly home decor and DIY projects, like her popular $25 coffee table hack. She also shares her love for travel, showcasing aesthetic city breaks and hotel stays, with a particular fondness for Sydney, Italy, and scenic getaways. Beyond these themes, Michelle provides a glimpse into her personal life through relatable routine content, including holiday traditions and evening rituals.
Are you a brand that’s partnered with Michelle?
Verify your partnership
Who is Michelle’s audience?
Michelle's audience is likely comprised of individuals interested in aspirational yet achievable lifestyle content, with a strong focus on home aesthetics and practical DIY solutions. Their intent signals suggest they are actively seeking inspiration for home improvement, travel planning (particularly city breaks), and daily routines. Given Michelle's TikTok engagement rate of 7.30%, which significantly outperforms benchmarks (TikTok ~3.0%), her audience demonstrates exceptionally high engagement quality, indicating a strong connection and receptiveness to her content. This suggests a valuable and responsive community for brands in home goods, travel, or lifestyle sectors.
Which creators are similar to Michelle?
If you're looking for creators like this creator, you'll find inspiration for stylish home decor, engaging DIY projects, and exciting city break travel guides.
Corinne
TikTok @corinnesmedberg
This creator shares content about home interiors and lifestyle, featuring personalised gifts and comfort-focused details for home. They also post about beauty and makeup routines, often highlighting holiday-themed looks. Travel content includes weekend trips to locations like the Cotswolds and Mallorca, showcasing scenic spots and accommodation finds. Additionally, they share experiences related to Christmas, such as decorating and gift unboxing, and content about hosting dinner parties and enjoying drinks with friends.
Taylor Pentelow
TikTok @taylorpentelow
This creator posts videos about their daily life, including visits to spas and hotels. They also share content related to festive occasions, such as Christmas, showcasing decorations and trees. The creator features videos about engagements, including rings and New York City. Some content includes vlogs and 'day in the life' style videos focusing on cosy or reset days.
Lauren
Instagram @laurensworld_1
This creator shares videos about their travel experiences, often visiting cities in Italy like Rome. They also post content related to lifestyle, including reviews of airport lounges and hotels, and outfit inspirations. Additionally, the creator documents outings with friends and family, such as dinners and overnight stays, and shares humorous content about their husband. Some videos also feature experiences like K-pop events and themed cocktail evenings.
Frequently asked questions
Sign in to view Michelle's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Michelle today
You can use Nutcake’s agentic tools for free. Sign up today to work with Michelle on your creator campaign.