What kind of content does West make?
West crafts original music, often exploring themes of heartbreak and intense emotions. Their TikTok and Instagram feeds feature snippets of new songs, behind-the-scenes looks at their indie artist journey, and playful takes on their personal style. Brands can connect with an audience drawn to authentic, emotionally resonant music content.
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Who is West’s audience?
West's audience is likely comprised of young adults and Gen Z listeners in the UK and globally, actively seeking emotionally resonant and original music. Their high engagement rates on both TikTok (15.60% ER) and Instagram (33.21% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive fanbase. This suggests a strong intent to discover, support, and connect with emerging indie artists, making them a valuable audience for music discovery and potential fan acquisition.
Which creators are similar to West?
If you're looking for creators like this creator, you'll find artists who craft original, emotional heartbreak songs perfect for indie music lovers.
Jorja Smith
TikTok @jorjasmith
This creator posts videos featuring original music they have written. Their content often includes themes of love, relationships, and personal struggles. Some videos showcase unreleased songs and demos, with mentions of collaborations and shout-outs from other artists. The creator also engages with their audience by asking for feedback on their music.
Izzi De-Rosa
TikTok @izziderosa · Instagram @izziderosa
This creator makes videos about their music, often sharing snippets of new songs and the inspiration behind them. They have a particular interest in Y2K and UK garage music styles. Some content includes personal stories, like writing a song about a crush and eventually dating them, or sharing experiences at music festivals. They also explore themes of travel and personal experiences in their music and videos.
Cameron Hayes
TikTok @iamcameronhayes
This creator posts music content, often sharing new song releases and details about their mixtapes. Their songs cover personal themes such as difficult relationships and self-reflection. They have released tracks like 'the fault is mine' and 'forgive forget, pt. 1', discussing their experiences with unhealthy relationships and personal flaws.
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