What kind of content does Will Hughes make?
Will Hughes offers a vibrant culinary journey across platforms like Instagram and TikTok. His content showcases a diverse range of recipes, from comforting Turkish sausage wraps and hearty casseroles to globally inspired dishes like Chinese-influenced ragu and crispy smashed rice. Beyond the kitchen, Will shares engaging dining out experiences, featuring restaurant reviews and highlights from his travels, making him a go-to for food enthusiasts and brands alike.
Are you a brand that’s partnered with Will Hughes?
Verify your partnership
Who is Will Hughes’s audience?
Will Hughes' audience is likely comprised of food enthusiasts and home cooks in the UK, actively seeking culinary inspiration and dining recommendations. Their high engagement rates, particularly on TikTok (9.56% ER, significantly above the ~3.0% benchmark), signal strong interest and receptiveness to his content. This suggests a highly valuable audience for brands in the food, beverage, and lifestyle sectors, demonstrating a propensity to interact with sponsored content and explore new products or experiences.
Which creators are similar to Will Hughes?
If you're looking for creators like this creator, you'll find them perfect for foodies eager to explore global flavors, discover new restaurants, and master delicious recipes.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Kieran Monlouis
TikTok @foodyfella_ · Instagram @foodyfella_
This creator focuses on reviewing a variety of restaurants and food establishments. They share their experiences with different cuisines, including British gastropub fare, American soul food, Jamaican patties, and Caribbean dishes. The creator also features unique food items like rotisserie chicken, BBQ, and Filipino street food. Some videos also highlight bakery items and large portion meals.
Sam Way
TikTok @samseats
This creator posts videos about cooking and preparing a variety of dishes. They often showcase recipes for burgers, pasta, and traditional Christmas side dishes. The creator also shares content related to comfort food, such as roast dinner sandwiches and brunch ideas. Many videos feature ASMR-style cooking, focusing on the sounds of food preparation.
Frequently asked questions
Sign in to view Will Hughes's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Will Hughes today
You can use Nutcake’s agentic tools for free. Sign up today to work with Will Hughes on your creator campaign.