What kind of content does WillB make?
WillB crafts engaging content around hip-hop beat making, offering viewers an inside look at their music production process. They share tutorials on creating beats for various artists, alongside updates on their own upcoming music releases. WillB also offers a glimpse into their life beyond the studio, sharing travel and personal moments on Instagram.
Are you a brand that’s partnered with WillB?
Verify your partnershipWho is WillB’s audience?
WillB's audience is likely composed of aspiring musicians, fellow producers, and hip-hop enthusiasts in GB, actively seeking inspiration and practical knowledge in beat-making. Their high Instagram engagement rate (14.75% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly dedicated and interactive community. This suggests strong intent signals for educational content, behind-the-scenes looks at production, and potential interest in WillB's own music releases. The quality of engagement appears exceptional, presenting a valuable opportunity for Nutcake to foster deep community connection and drive platform adoption.
Which creators are similar to WillB?
If you're looking for creators like this creator, you'll find them perfect for aspiring hip-hop artists and producers seeking authentic, high-quality beats and production insights.
Mr Slipz
Instagram @mr_slipz
This creator makes beats and hip-hop music. They often share videos of their music-making process, including sampling records and using equipment like the MPC and SP404mk2. The creator also shares personal updates, such as their pet's birthday and a trip to Patagonia, relating these experiences to their music.
Harvey Creatures
Instagram @creaturesdnb
The creator posts content documenting a 30-day challenge where they produce a new music track or beat each day. These videos showcase their process of making hip-hop beats and other electronic music. They often ask for feedback on the style of their tracks, such as whether they are 'jump up' or 'minimal'. The channel also includes clips of their studio sessions and music-related weekend events.
NattyEBK
TikTok @nattyornatz
This creator posts videos related to music, often featuring freestyles and new music releases. They also share content related to travel and trends, using popular hashtags. The creator engages with their audience by asking questions about their music and sharing behind-the-scenes content.
Frequently asked questions
Sign in to view WillB's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with WillB today
You can use Nutcake’s agentic tools for free. Sign up today to work with WillB on your creator campaign.