What kind of content does WillB make?
WillB crafts engaging content around hip-hop beat making and music production, offering a behind-the-scenes look at their creative process. They share insights into crafting beats for various artists, alongside updates on their own upcoming music releases. WillB also gives followers a glimpse into their life beyond the studio, with occasional posts about travel and daily moments.
Are you a brand that’s partnered with WillB?
Verify your partnership
Who is WillB’s audience?
WillB's audience is likely comprised of aspiring musicians, fellow producers, and hip-hop enthusiasts in GB, actively seeking inspiration and practical guidance in beat-making. Their high Instagram engagement rate (14.75% ER, significantly above TikTok's ~3.0%, Instagram's ~1.5%, and YouTube's ~2.0% benchmarks) signals strong interest and a receptive community. This indicates a high-quality audience that is not only following but actively interacting with WillB's content, suggesting a strong potential for conversions on music releases and production services.
Which creators are similar to WillB?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking fresh hip-hop beats, innovative music production, and authentic beat-making for their next music release.
Mr Slipz
Instagram @mr_slipz
This creator makes beats and hip-hop music. They often share videos of their music-making process, including sampling records and using equipment like the MPC and SP404mk2. The creator also shares personal updates, such as their pet's birthday and a trip to Patagonia, relating these experiences to their music.
Harvey Creatures
Instagram @creaturesdnb
The creator posts content documenting a 30-day challenge where they produce a new music track or beat each day. These videos showcase their process of making hip-hop beats and other electronic music. They often ask for feedback on the style of their tracks, such as whether they are 'jump up' or 'minimal'. The channel also includes clips of their studio sessions and music-related weekend events.
NattyEBK
TikTok @nattyornatz
This creator posts videos related to music, often featuring freestyles and new music releases. They also share content related to travel and trends, using popular hashtags. The creator engages with their audience by asking questions about their music and sharing behind-the-scenes content.
Frequently asked questions
Sign in to view WillB's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with WillB today
You can use Nutcake’s agentic tools for free. Sign up today to work with WillB on your creator campaign.