What kind of content does X O Y A make?
X O Y A offers an inside look into their world as a director and producer on Instagram. Their content delves into projects celebrating South Asian culture and storytelling, sharing intimate glimpses of their creative process and the inspirations behind their work, often drawn from powerful women and a desire to challenge societal norms. X O Y A also explores themes of self-love and personal growth, highlighting their journey as a multidisciplinary artist.
Are you a brand that’s partnered with X O Y A?
Verify your partnership
Who is X O Y A’s audience?
X O Y A's audience is likely comprised of individuals interested in independent filmmaking, South Asian cultural narratives, and the creative journey behind storytelling. Their intent signals suggest a desire for inspiration, educational content on the filmmaking process, and potentially community engagement around themes of women empowerment. With an Instagram engagement rate of 1.65%, X O Y A is performing slightly above the platform benchmark of 1.5%, indicating a highly receptive and engaged follower base that values her unique perspective and content.
Which creators are similar to X O Y A?
If you're looking for creators like this creator, partner with those who champion South Asian culture through compelling filmmaking and empower women through their storytelling and creative processes.
Taonga Kapaya
TikTok @tatikapaya · Instagram @tatikapaya
This creator shares videos about their travels, often showcasing destinations in Europe and India. They also post about lifestyle content, including fashion, music, and daily routines in London. The creator sometimes shares behind-the-scenes looks at their content creation process and discusses personal goals and productivity.
Pooja Vaghela
TikTok @_pvxx · Instagram @_pvx
The creator posts content about a variety of topics, including beauty and fashion. They often share makeup tutorials and routines, discussing the products they use and their effectiveness. Additionally, the creator shares travel vlogs from different locations, showcasing outfits and experiences. They also engage with trending sounds and cultural references, particularly within the South Asian and Bollywood communities.
Billie Melissa
TikTok @billiemelissa_
This creator shares content related to the film industry and making movies. They often discuss their experiences as a film journalist and highlight moments from their career. The videos also feature personal reflections and reactions to events within the film world. Some content includes unboxing items and discussing resources used in their work.
Frequently asked questions
Sign in to view X O Y A's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with X O Y A today
You can use Nutcake’s agentic tools for free. Sign up today to work with X O Y A on your creator campaign.