What kind of content does Soft Sofa make?
Soft Sofa crafts visually appealing videos on TikTok, focusing on the comfort and durability of furniture, particularly mattresses and sofas. Their demonstrations often highlight the latex origins of their products, with captions that resonate with furniture enthusiasts. Interspersed are unique musical pieces in Korean, evoking a dreamy, loving atmosphere.
Are you a brand that’s partnered with Soft Sofa?
Verify your partnership
Who is Soft Sofa’s audience?
Soft Sofa's audience is likely comprised of individuals actively seeking home furnishing inspiration and product reviews, particularly those interested in sofas and mattresses. Their engagement rate of 2.04% on TikTok, exceeding the benchmark of ~3.0% for the platform, suggests a highly receptive and interested follower base. This indicates strong intent signals for product-related content and a potential for high-quality engagement, making them an attractive audience for brands in the furniture and home decor space.
Which creators are similar to Soft Sofa?
If you're looking for creators like this creator, you'll find them perfect for brands targeting young adults interested in home decor, K-pop, and product reviews.
Rowen Homes
TikTok @rowenhomes · Instagram @rowenhomes
This creator posts videos about home decor and furnishings. Content includes showcasing items like sofas, beds, and wallpaper, often highlighting luxury and comfort. They also feature seasonal items, such as Mother's Day gifts, and offer tips for refreshing living spaces. Several videos mention the store's location at Upper Platinum Mall, Metrocentre.
The Bedroom Centre
TikTok @thebedroomcentre
This creator's content focuses on interior design and home styling, particularly for bedrooms. They provide advice on creating a luxurious 'hotel look' at home, discussing elements such as bedding, soft furnishings, and bed quality. The creator also showcases different bed designs and fabrics, often highlighting features like built-in storage and customisable headboards. Their posts often feature collaborations and promote specific bed models and showrooms.
Erika Marin
Instagram @erikadmarin
This creator shares content focused on home decoration and design. They often feature budget-friendly finds and provide links to furniture and decor items. The videos showcase various home items like curtains, console tables, couches, and rugs. They also share cleaning routines and tips for organising kitchen spaces.
Frequently asked questions
Sign in to view Soft Sofa's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Soft Sofa today
You can use Nutcake’s agentic tools for free. Sign up today to work with Soft Sofa on your creator campaign.