What kind of content does Ziangs food workshop make?
Ziangs Food Workshop brings the authentic flavors of Chinese takeaway right into your kitchen. On TikTok and Instagram, they share mouthwatering recipes for beloved dishes like beef chow fun and chicken satay, offering insider tips on achieving genuine takeaway taste at home. Beyond delicious recipes, Ziangs also delves into Chinese food culture, even appearing on BBC News to discuss its nuances, making them a go-to authority for home cooks and brands alike.
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Verify your partnershipWho is Ziangs food workshop’s audience?
Ziangs Food Workshop's audience is likely comprised of home cooks and food enthusiasts in GB interested in authentic Chinese cuisine and its cultural context. Their high engagement rate on Instagram (6.01% ER, significantly above the 1.5% benchmark) suggests a highly dedicated and interactive community, indicating strong potential for product adoption and brand loyalty. While their TikTok ER (2.64%) is closer to benchmark, the sheer follower count points to broad reach. This audience actively seeks practical recipes and cultural insights, making them receptive to cookbook promotions and sponsored content related to home cooking and food products.
Which creators are similar to Ziangs food workshop?
If you're looking for creators like this, you'll love home cooks who share authentic Chinese recipes and the stories behind their favorite takeaway dishes.
Meg
Instagram @gourmet_meg
This creator shares recipes and cooking tips, often focusing on Asian-inspired dishes and comfort food. They demonstrate how to prepare various meals, including noodle bowls, crispy tofu, and flavourful side salads. The content also features recipe testing for supper clubs and explores creative ways to use common ingredients, such as beetroot stalks and mushrooms. Additionally, the creator shares highlights from their culinary experiences and travels.
Stephanie Tea
Instagram @stephvnietea
This creator shares a variety of recipes, focusing on Asian cuisine and quick meals. They often demonstrate how to make popular takeout dishes like Beijing Beef and Black Pepper Chicken at home. The creator also shares festive recipes for Lunar New Year, such as Shrimp Money Bags and Braised Pork Belly. In addition to cooking, they sometimes post about attending events and fitness classes.
Dean Edwards
TikTok @deanedwardschef · Instagram @deanedwardschef
This creator shares recipes for various dishes, often focusing on meat-based meals and takeaways. Their content includes instructions for making curries like beef rendang and lamb keema, as well as Chinese-inspired dishes such as orange chilli chicken and sweet and sour pork belly bites. They also demonstrate how to prepare barbecue items like smoked beef rendang and pork belly burnt ends. The creator also discusses their personal experiences with Vitiligo and raises concerns about AI-generated content mimicking real-life conditions.
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