What kind of content does Zoe make?
Zoe offers a warm and relatable glimpse into early motherhood on TikTok. Her videos capture the magic of baby milestones, from the joy of bringing a new arrival home to celebrating birthdays. She also shares practical tips, like finding budget-friendly toy alternatives, all while authentically documenting her journey as a mom.
Are you a brand that鈥檚 partnered with Zoe?
Verify your partnership
Who is Zoe鈥檚 audience?
Zoe's audience is likely comprised of parents and expectant parents in the UK seeking relatable content on child-rearing and developmental milestones. Their intent signals are strong, indicated by the high engagement rate (10.90% ER on TikTok, significantly above benchmark platforms like TikTok at ~3.0% ER, Instagram at ~1.5% ER, and YouTube at ~2.0% ER). This suggests a highly invested community actively seeking advice, product recommendations (toys), and shared experiences within motherhood. The quality of engagement is therefore expected to be high, with potential for strong community interaction and conversion.
Which creators are similar to Zoe?
If you're looking for creators like this creator, you'll find them perfect for brands targeting parents navigating baby milestones, children's development, and the joys of motherhood.
Ally
TikTok @als_robinson
This creator shares content about their experiences as a parent. They feature videos of toddler activities and toys, focusing on screen-free options. The creator also posts haul videos showcasing purchases from TikTok shop, including clothing and household items. Additionally, they share personal updates, such as celebrating a child becoming a big brother and announcing a new baby.
Laura Wenham
TikTok @laurawenham
This creator shares content about their life as a mother. They often post about their children, including a baby and a toddler, and share personal moments. The creator also features fashion content, such as try-on hauls and outfit inspiration. They discuss topics like skincare, hair care, and home life, including their collection of plants. The videos offer a glimpse into their daily routines and family experiences.
Colette 2 under 3
TikTok @colettegrantxox
This creator shares content about being a mother to young children. Videos often document daily life, including activities with her daughters, and touch on topics such as screen time and parenting challenges. She also shares personal reflections on experiences like childbirth and the joys of motherhood.
Frequently asked questions
Sign in to view Zoe's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Zoe today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Zoe on your creator campaign.