What kind of content does Bearded Growers make?
Bearded Growers cultivates a vibrant online space dedicated to all things horticulture, with a particular focus on show-stopping blooms like dahlias and gladioli. Through engaging Instagram content, they offer practical advice on propagation techniques and tackle common gardening challenges, from pesky pests to unpredictable spring weather. Beyond the garden bed, Bearded Growers keeps followers informed with gardening news and offers an exclusive peek into their podcast production process.
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Who is Bearded Growers’s audience?
Bearded Growers' audience is likely comprised of UK-based gardening enthusiasts, particularly those interested in specific flower varieties like dahlias and gladioli, and seeking practical advice on propagation and pest control. Their high Instagram engagement rate of 5.02% significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly invested and responsive community. This suggests strong potential for conversions on Nutcake, as followers actively seek and engage with content related to their horticultural interests.
Which creators are similar to Bearded Growers?
If you're looking for creators like this, you'll find them perfect for gardeners passionate about growing stunning dahlias and gladioli, and eager to master propagation and pest control techniques.
Cara Addison
Instagram @gardening.with.cara
This creator shares gardening tips and advice, focusing on practical techniques such as seed saving and preparing soil. They document their own gardening experiences, including successes and challenges, such as issues with new garden borders and container planting. The creator also occasionally shares makeup tutorials, specifically eye looks, and comments on current events like the football World Cup.
Lindsey Noorda
Instagram @mamanowwhat
This creator posts videos about gardening, focusing on growing flowers like sunflowers, zinnias, and lavender. They also share tips on planting techniques, such as dunking roots before planting, and how to propagate seedlings. Other content includes seasonal gardening activities like planting pumpkins and harvesting vegetables. The creator also features family activities, such as playing games and enjoying beach trips.
Luke Newnes
TikTok @man_about_gardening · Instagram @man_about_gardening
This creator shares content about gardening, focusing on various plants and garden projects. They discuss specific flowers like roses, dahlias, and hydrangeas, as well as trees and shrubs. The content also includes garden renovations, the use of garden structures like pergolas, and practical tips such as mulching and pressure washing.
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