What kind of content does Callum Burnapp make?
Callum Burnapp shares his fitness journey across TikTok, showcasing intense Hyrox training, running routines, and gym workouts. Beyond the gym, he offers engaging vlogs detailing his travel experiences, from solo adventures to navigating holiday mishaps. Callum also provides candid, casual reviews of everyday items, offering a relatable and authentic perspective to his audience.
Are you a brand that’s partnered with Callum Burnapp?
Verify your partnership
Who is Callum Burnapp’s audience?
Callum Burnapp's audience is likely comprised of fitness enthusiasts, particularly those interested in Hyrox, running, and general athletic performance. Their intent signals are strong, driven by the desire for training tips, motivational content, and relatable vlogs showcasing a fitness-focused lifestyle that incorporates travel. With a TikTok engagement rate of 4.71%, Callum's audience demonstrates significantly higher engagement than benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active community that is likely to respond well to targeted promotions and community-building initiatives.
Which creators are similar to Callum Burnapp?
If you're looking for creators like this creator, you'll love content for fitness enthusiasts who enjoy Hyrox, running, vlogs, and travel inspiration.
Gregor and Hattie
TikTok @gregorandhattie · Instagram @gregorandhattie
This creator focuses on hybrid training, running, and participating in HYROX fitness events. The content features training tips, race preparation, and vlogs documenting running sessions and gym workouts. Additionally, the creator shares light-hearted comedy skits related to gym culture and relationships. Promotional content for athletic apparel brands is also frequently included.
Soph
Instagram @sophie.ruka
This creator shares videos about their fitness journey, often featuring their participation in Hyrox events and training. They also post content related to travel, such as 'catching flights,' and personal lifestyle updates, including vlogs about their weekends. The creator touches on themes of friendship, particularly around Galentine's Day, and sometimes humorously discusses their relationship status and personal reflections.
BFIT PERSONAL TRAINING LTD
Instagram @brookefrench.fitness
This creator focuses on fitness and self-improvement content. Their videos often detail training routines, including specific exercises for upper body and glute development, and showcase their preparation for HYROX competitions. They also share motivational messages about discipline, pushing past comfort zones, and striving for daily improvement. The content includes humour related to intense workouts and the dedication required for athletic pursuits.
Frequently asked questions
Sign in to view Callum Burnapp's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Callum Burnapp today
You can use Nutcake’s agentic tools for free. Sign up today to work with Callum Burnapp on your creator campaign.