What kind of content does Eleanor make?
Eleanor offers a fresh and engaging perspective on skincare and beauty, with a particular fondness for the Jurlique brand. Her TikTok channel (@eleanors.diary) is a treasure trove of daily updates, featuring in-depth reviews of advent calendars and showcasing her favorite products and routines. Beyond skincare, Eleanor also delights her audience with inspiring videos on the latest nail designs and personal style tips.
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Who is Eleanor鈥檚 audience?
Eleanor's audience is likely comprised of beauty enthusiasts in the UK, actively seeking inspiration and product recommendations within skincare and nail art. Her exceptionally high TikTok engagement rate (14.54%, significantly exceeding benchmarks like TikTok's ~3.0%) signals a highly receptive and interactive community. This suggests strong potential for driving product discovery and purchase intent, particularly for brands like Jurlique or those offering seasonal items such as advent calendars.
Which creators are similar to Eleanor?
If you're looking for creators like this, target beauty enthusiasts who love detailed skincare routines and festive nail art, especially around holiday gift-giving seasons.
liv 喹ㄠ
Instagram @livtailes
This creator posts content focused on Korean beauty products and routines. They share unboxing videos, product reviews, and demonstrate skincare application, often highlighting products for achieving a 'glass skin' look. The content also features lifestyle aspects, including home aesthetics, seasonal fashion, and personal routines like bedtime rituals and self-care.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Bethan
Instagram @dearskincarediary_
This creator posts videos about beauty and skincare products. They share their fragrance collection, favourite makeup items, and routines for maintaining skin health, including repairing a damaged skin barrier. The creator also provides content on packing for holidays and refreshing makeup bags for different seasons. They frequently unbox and review new beauty products.
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