What kind of content does Holly Humberstone make?
Holly Humberstone offers an intimate look into her music career, sharing behind-the-scenes glimpses of music video shoots and captivating live performances. She actively discusses her latest album, 'Cruel World,' and its artwork, building anticipation for its release. Through personal reflections and engaging fan interactions, Holly invites audiences to connect with her artistic journey and merchandise.
Are you a brand that’s partnered with Holly Humberstone?
Verify your partnershipWho is Holly Humberstone’s audience?
Holly Humberstone's audience on Nutcake is likely comprised of dedicated music fans, primarily interested in her artistic process and new releases. Their high engagement rate on TikTok (15.16% ER, significantly above the ~3.0% benchmark) signals strong intent to consume and interact with exclusive content, such as behind-the-scenes glimpses and performance footage. This suggests a highly receptive audience eager for deeper connections with the artist, making them prime candidates for merchandise purchases and early adoption of new album content.
Which creators are similar to Holly Humberstone?
If you're looking for creators like this, you're a fan of raw, emotional songwriting and intimate glimpses into the making of a new album, complete with exclusive merchandise.
Nieve Ella
TikTok @nieveella · Instagram @nieveella
This creator's content focuses on themes of independence, freedom, and self-expression. Their songs often explore feelings of empowerment and confidence, with lyrics about taking control and embracing one's own desires. They also share personal reflections on life in their twenties and encourage listeners to create their own reality. The creator also posts about live music events they are performing at.
RLY
TikTok @wearerly · Instagram @wearerly
This creator posts videos about their music, including live performances and studio sessions. They also share content related to their residency diaries, giving fans a glimpse into their touring life. Additionally, the creator often posts humorous clips, behind-the-scenes footage, and personal anecdotes, sometimes in collaboration with other artists. Their content touches on themes of confession, friendship, and self-reflection, often set to upbeat, contemporary music.
Ollie Hayes
Instagram @olliehayesmusic
This creator posts music-related content, including original songs and lyrics. They share behind-the-scenes details about their music-making process and announce upcoming shows and releases. The creator also posts music videos and acoustic sessions, often sharing personal reflections on their music and experiences.
Frequently asked questions
Sign in to view Holly Humberstone's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Holly Humberstone today
You can use Nutcake’s agentic tools for free. Sign up today to work with Holly Humberstone on your creator campaign.