What kind of content does Lia make?
Lia offers a vibrant and detailed look into the world of beauty on Instagram. Her feed is a treasure trove for perfume lovers, with a special focus on sweet and gourmand scents, complemented by in-depth unboxings and reviews of the latest skincare and makeup. Viewers can expect to see practical demonstrations of mascaras, lip glosses, highlighters, and nail polishes, showcasing how these products perform from a variety of popular brands.
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Who is Lia’s audience?
Lia's audience is likely comprised of beauty enthusiasts in Great Britain actively seeking product recommendations and reviews. Their high engagement rate (369.88% ER) significantly surpasses typical benchmarks across platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER), indicating a highly receptive and interactive follower base. This suggests a strong intent to discover and potentially purchase beauty products, making Lia's content a valuable touchpoint for brands targeting this demographic.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll find them perfect for brands targeting consumers interested in honest beauty, perfume, skincare, and makeup reviews.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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