What kind of content does Lia make?
Lia offers a vibrant and detailed exploration of the beauty world on Instagram. Her feed is a treasure trove for fragrance enthusiasts, with a particular focus on gourmand and sweet perfumes, complemented by in-depth unboxings and reviews of the latest skincare and makeup. Viewers can expect to see authentic demonstrations of products like mascaras, lip glosses, and highlighters, making her a go-to source for discovering new beauty essentials.
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Who is Lia’s audience?
Lia's audience is likely composed of beauty enthusiasts in Great Britain actively seeking product recommendations and honest reviews. Their high engagement rate (369.88% ER) significantly surpasses benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and invested community. This suggests strong intent signals for purchasing decisions driven by Lia's content, making her audience a valuable target for beauty brands seeking authentic endorsements and high conversion potential.
Which creators are similar to Lia?
If you're looking for creators like Lia, you'll love discovering beauty gurus who share honest reviews on perfumes, skincare, and makeup for your next must-have product.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
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