What kind of content does Puja Arya make?
Puja Arya offers a comprehensive look at the beauty landscape, with a particular focus on makeup, skincare, and haircare. Her content spans detailed reviews of everything from lip gloss and serums to frizz-fighting hair treatments and captivating fragrances. Puja also provides an insider's view of the industry, sharing unboxing videos of jewellery and glimpses from brand launch events.
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Who is Puja Arya’s audience?
Puja Arya's audience is likely comprised of individuals interested in beauty, skincare, makeup, haircare, and fragrance, primarily within the GB region. Their high Instagram engagement rate (34.76%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations and tutorials, with a high likelihood of quality engagement through comments, shares, and potential conversions.
Which creators are similar to Puja Arya?
If you're looking for creators like Puja Arya, partner with beauty, skincare, makeup, haircare, and fragrance influencers to reach audiences passionate about self-care and personal style.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
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