What kind of content does Clever Cookie make?
Clever Cookie crafts mouthwatering videos on TikTok and Instagram, specializing in decadent cookie bars and pies. Their content offers a delightful visual and auditory experience, showcasing a range of flavors from classic chocolate to seasonal specials with close-ups and ASMR baking sounds. Brands will appreciate their ability to highlight textures and ingredients, while also effectively promoting special deals and restocks to an engaged audience.
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Who is Clever Cookie’s audience?
Clever Cookie's audience is likely comprised of home bakers and dessert enthusiasts, primarily in the UK, seeking visually appealing and satisfying baking content. Their intent signals suggest a strong interest in recipes, ASMR experiences, and visually driven baked goods, as evidenced by the "cookie bars," "cookie pies," and "ASMR baking" keywords. While their TikTok engagement rate (1.84%) is slightly below the benchmark (3.0%), their Instagram ER (1.55%) aligns with the benchmark (1.5%), indicating a moderately engaged community receptive to their sweet creations.
Which creators are similar to Clever Cookie?
If you're looking for creators like this creator, you're likely seeking ASMR baking content featuring irresistible cookie bars, pies, and other delicious baked goods.
katiesfoodiefinds
TikTok @katiesfoodiefinds
This creator shares recipes for various baked goods and no-bake treats. Their content often features popular chocolate brands and seasonal themes, such as Valentine's Day and Christmas. They demonstrate how to make items like Kinder Crispy Slices, caramel-stuffed cookie cups, and dog-friendly biscuit slices. The creator also reviews new food products, particularly those from M&S.
The Caketoonist
TikTok @thecaketoonist · Instagram @thecaketoonist
The creator shares videos about baking, often featuring recipes from their book, Bake Your Sweet Time. They experiment with various bakes, including cakes, biscuits, and shortbreads, sometimes using vintage recipes or making quick hacks. The creator also occasionally discusses personal experiences and shares book recommendations related to food and drink pairings.
George's Bakery
TikTok @georges_bakery · Instagram @georges_bakery
This creator posts videos featuring a variety of baked goods, often highlighting seasonal specials like Easter and Valentine's Day treats. They showcase numerous cake, brownie, cookie, and rocky road creations, detailing ingredients and flavours. The content frequently announces website restocks and details products available for purchase. They also share insights into the baking process for some of their popular items, such as mini egg brownie wagon wheels and Milky Bar cornflake rolls. Markets and specific restock dates are also mentioned.
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