What kind of content does Shelby make?
Shelby offers a warm and inviting glimpse into the world of DIY and home renovation on Instagram. Her content showcases charming personalized gift tutorials, like embroidered handwriting on apparel, alongside inspiring home improvement journeys, from porch makeovers to unique window treatments. Brands will appreciate her knack for blending practical projects with an eye for beautiful antique finds and decorative home accents.
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Who is Shelby鈥檚 audience?
Shelby's audience is likely comprised of individuals interested in home improvement, DIY projects, and unique, personalized decor. Their high Instagram engagement rate (6.33% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations related to home goods, craft supplies, and potentially antique or vintage items, promising high-quality engagement and conversion potential.
Which creators are similar to Shelby?
If you're looking for creators like this creator, you'll find inspiration for your next DIY project, home renovation, or unique personalized gift.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Lily Pebbles
Instagram @lilypebbles
This creator posts content about fashion, beauty, and home interiors. They share outfit ideas, including styling colourful pieces and neutrals, and discuss their favourite clothing finds. The creator also shares skincare routines, featuring product recommendations and reviews. Additionally, they document home renovations, specifically a bedroom update, and share recipes, such as their mother's Christmas stuffing.
Naomi
Instagram @glamorouslyliving
This creator shares content focused on home improvement and organisation. They often showcase DIY projects and highlight stylish yet practical solutions for various areas of the home. The videos feature items like kitchenware, decorative art, and storage solutions. They also share tips for outdoor spaces and seasonal home refreshes.
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