What kind of content does Project Doughnut make?
Project Doughnut brings a delightful and visually appealing approach to the world of baked goods. Their TikTok and Instagram feeds are a vibrant exploration of all things doughnuts, from classic chocolate dips to inventive creations like ice cream sandwich and bubblegum flavors. They offer a sweet journey through the baking process, often spotlighting exciting new product launches and special promotions, making their content a perfect showcase for brands in the food and dessert space.
Are you a brand that’s partnered with Project Doughnut?
Verify your partnership
Who is Project Doughnut’s audience?
Project Doughnut's audience is likely comprised of passionate food enthusiasts and home bakers in GB, actively seeking dessert inspiration and practical baking tips. Their high engagement rate on Instagram (4.04% ER, significantly above the 1.5% benchmark) signals strong interest and a receptive community, suggesting they are highly influential within their niche. This audience is likely to be highly receptive to product recommendations, recipe collaborations, and potentially even baking-related merchandise, indicating a high-quality engagement profile for brand partnerships.
Which creators are similar to Project Doughnut?
If you're looking for creators like this creator, you'll find sweet success with influencers who craft delicious doughnuts and share their baking passion with fellow foodies.
Cheeseordesserts
TikTok @cheeseordesserts
This creator shares videos primarily focused on recipes. They demonstrate how to make various dishes, including pasta, doughnuts, garlic bread, and Japanese-style sandwiches like Tamago Sando and Furutsando. The creator also shows how to prepare dumplings (gyoza) and other baked goods such as cinnamon rolls and naan bread.
Dollysdesserts
TikTok @dollysdesserts
This creator posts videos about desserts and baked goods. They showcase popular and new items available for purchase, such as cookies, brownies, and milkshakes. The creator also shares behind-the-scenes content, including the process of making certain treats, restocking days, and shop tours. Additionally, they discuss customer orders and seek audience opinions on potential new flavours or menu changes.
Courtney Bales
Instagram @courtneycookinsta
This creator shares a variety of food-related content. They often post videos featuring recipes and cooking demonstrations for dishes such as burgers, taco soup, and seven-layer dip. The creator also shares experiences trying new foods, like oysters and donuts, and reviews baked goods. Additionally, they document their participation in a 52-week challenge to cook British roast dinners weekly and announce upcoming travel experiences, including a foodie cruise.
Frequently asked questions
Sign in to view Project Doughnut's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Project Doughnut today
You can use Nutcake’s agentic tools for free. Sign up today to work with Project Doughnut on your creator campaign.