What kind of content does RugbyPass make?
RugbyPass delivers in-depth rugby content across TikTok and Instagram, captivating fans with expert match analysis and thrilling player highlights. Their engaging videos break down complex rugby rules and delve into the sport's rich history, making them a go-to source for insights on international fixtures and star players. Brands looking to connect with a dedicated rugby audience will find a valuable partner in RugbyPass's comprehensive coverage.
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Who is RugbyPass’s audience?
RugbyPass's audience is likely comprised of passionate rugby fans, ranging from casual viewers to dedicated enthusiasts seeking in-depth match analysis and historical context. Their high engagement rates on both TikTok (7.64% ER) and Instagram (6.92% ER) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively involved community. This suggests strong intent signals for educational content, player showcases, and discussions around rugby rules and history, offering a valuable opportunity for brands targeting this niche demographic.
Which creators are similar to RugbyPass?
If you're looking for creators like this creator, you'll love content that dives deep into rugby match analysis, player highlights, and the sport's rich history and rules.
The Rugby Guy
TikTok @therugbyguyofficial
This creator posts videos about rugby, often focusing on the Six Nations tournament. They share their match predictions, discuss game results, and show clips of exciting rugby moments. The creator also posts about their personal experiences attending rugby matches, visiting rugby museums, and even humourous takes on fan behaviour. Some content includes challenges and personal achievements related to rugby, such as kicking a ball over Table Mountain.
Guinness Six Nations
TikTok @sixnationsrugby · Instagram @u20sixnations
This creator posts videos about rugby matches, focusing on key moments and player performances. Content includes try-scoring, crucial kicks, and celebratory trophy lifts. The creator highlights individual achievements and team victories, often within the context of the Six Nations Championship. Videos showcase exciting plays, such as drop goals and tries, along with commentary on player statistics and records.
Lizzie Musa
TikTok @ruckstarlizzie_ · Instagram @ruckstarlizzie
This creator posts content primarily about rugby, focusing on the women's game. They share insights into different rugby codes, such as Rugby Union and Rugby League, and discuss player performances and events like the Women's Rugby World Cup. The creator also touches on related topics, including sports equipment, lifestyle aspects of athletes, and the growth of rugby in different countries. Some videos feature their pet tortoise and discuss sponsorship collaborations.
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