What kind of content does Edd Kimber make?
Edd Kimber is a master of all things chocolate, sharing intricate recipes and step-by-step baking tutorials across TikTok and Instagram. His content dives deep into decadent desserts and pastries, from show-stopping cakes to perfectly proofed buns, often highlighting advanced techniques like tempering chocolate and the Tangzhong method. Brands looking to tap into a highly engaged audience with a passion for elevated baking will find Edd's expertise and visually stunning creations a perfect fit.
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Who is Edd Kimber’s audience?
Edd Kimber's audience is likely comprised of passionate home bakers and dessert enthusiasts, primarily from the UK, seeking high-quality, visually appealing baking tutorials. Their intent signals are strong, indicated by a significant following on both TikTok and Instagram, with a clear preference for Instagram where engagement is exceptionally high. Edd's Instagram ER of 5.33% significantly outperforms the benchmark (1.5%), suggesting a deeply invested and responsive community. While TikTok engagement is below benchmark (0.53% vs. 3.0%), the sheer volume of followers still represents a substantial reach for broader awareness campaigns.
Which creators are similar to Edd Kimber?
If you're looking for creators like this, you'll find them perfect for anyone who loves to bake delicious chocolate treats and master intricate pastry designs.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Matt Adlard
TikTok @mattadlard · Instagram @mattadlard
This creator shares videos about baking and pastry. They explain the science behind various recipes, such as choux pastry, crème brûlée, and meringue desserts. The creator also demonstrates how to make specific bakes like donuts, cookies, cakes, and tarts, often referencing their book 'The Science of Baking'. They also feature collaborations with other chefs and bakers.
The Caketoonist
TikTok @thecaketoonist · Instagram @thecaketoonist
The creator shares videos about baking, often featuring recipes from their book, Bake Your Sweet Time. They experiment with various bakes, including cakes, biscuits, and shortbreads, sometimes using vintage recipes or making quick hacks. The creator also occasionally discusses personal experiences and shares book recommendations related to food and drink pairings.
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