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Nathan Smith

This creator shares recipes and cooking tutorials, often featuring desserts and traditional dishes. They have a particular focus on Jamaican cuisine, including recipes like curry goat and ackee and saltfish. In addition to food content, the creator has also spoken about their experiences with mental health services and the importance of open discussion around the topic.

Where to find Nathan Smith

TikTok ·thegrubworkskitchen
Followers1.1M
Avg views97K
Engagement14.0%
Sourced from public data
Instagram ·thegrubworkskitchen
Followers501K
Avg views48K
Engagement16.3%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Nathan Smith make?

Nathan Smith brings vibrant Jamaican flavors and sweet dessert creations to life through engaging recipe videos and cooking tutorials on TikTok and Instagram. With a warm and approachable tone, Nathan not only shares delicious culinary inspiration but also fosters open conversations about mental health, offering a unique blend of comfort food and heartfelt connection. Brands looking to reach an audience interested in both culinary exploration and authentic storytelling will find a compelling partner in Nathan.

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Trigger warning ⚠️ Being open about this hasn’t been easy, but I’ve spent the past few months trying to understand my purpose and feel more compelled to speak about the poor mental health support system and its potential dangers. Without my community, the outcome would have been so different. It’s easy to feel ashamed for struggling with poor mental health, but that shouldn’t be the case. For years, I’ve been embarrassed to talk about my suffering, but suffering in silence is truly the problem. I usually keep things like this to myself, but the treatment I’ve received has been nothing short of a failure. A “qualified” mental health nurse even asked me if I’d “learnt” my lesson, as if struggling mentally should be met with punishment? These are the people entrusted to protect vulnerable people and rehabilitate them, yet I can’t see how the current system is sustainable or helpful. I’ve not even covered 5% of the poor treatment I received. As someone who struggles to regulate my brain, I haven’t been easy on myself or put myself in the best position for a sustainable career. While being a content creator is great and truly rewarding, it’s hard to manage at times. Food will always be the focus, but in a world flooded with AI on social media, I think it’s important to do things on my own terms. I believe in creating content I enjoy, and the rest will follow. This is the first time in 12 years I’ve taken time off work completely to just exist and be myself. It’s been healing, and I’ll be back soon, but things will be different and for the better. Less polished and more realistic. I’m truly grateful for the platform I’ve been given and hope to finally stop holding back and fulfil my purpose over the next few years. I urge you, if you’re suffering, speak to someone. I can only speak for myself, but just getting the emotions out can really make a difference
Trigger warning ⚠️ Being open about this hasn’t been easy, but I’ve spent the past few months trying to understand my purpose and feel more compelled to speak about the poor mental health support system and its potential dangers. Without my community, the outcome would have been so different. It’s easy to feel ashamed for struggling with poor mental health, but that shouldn’t be the case. For years, I’ve been embarrassed to talk about my suffering, but suffering in silence is truly the problem. I usually keep things like this to myself, but the treatment I’ve received has been nothing short of a failure. A “qualified” mental health nurse even asked me if I’d “learnt” my lesson, as if struggling mentally should be met with punishment? These are the people entrusted to protect vulnerable people and rehabilitate them, yet I can’t see how the current system is sustainable or helpful. I’ve not even covered 5% of the poor treatment I received. As someone who struggles to regulate my brain, I haven’t been easy on myself or put myself in the best position for a sustainable career. While being a content creator is great and truly rewarding, it’s hard to manage at times. Food will always be the focus, but in a world flooded with AI on social media, I think it’s important to do things on my own terms. I believe in creating content I enjoy, and the rest will follow. This is the first time in 12 years I’ve taken time off work completely to just exist and be myself. It’s been healing, and I’ll be back soon, but things will be different and for the better. Less polished and more realistic. I’m truly grateful for the platform I’ve been given and hope to finally stop holding back and fulfil my purpose over the next few years. I urge you, if you’re suffering, speak to someone. I can only speak for myself, but just getting the emotions out can really make a difference. ❤️
Baked Baileys cheesecake 🌲 🍰 Is it really Christmas without some baileys? This one is in the form a creamy, decadent boozy cheesecake.The full recipe and method is up on my substack, link in bio! #cheesecake #Baileys #christmasdessert
Baked Baileys cheesecake 🍰🎄 Is it really Christmas without some baileys? This one is in the form a creamy, decadent boozy cheesecake 😮‍💨 The full recipe and method is up on my substack, link in bio! #cheesecake #Baileys #christmasdessert

Who is Nathan Smith’s audience?

Nathan Smith's audience is likely comprised of individuals interested in culinary exploration, particularly those drawn to Jamaican cuisine and dessert recipes. Their intent signals are strong, as evidenced by exceptionally high engagement rates on both TikTok (14.02%) and Instagram (16.34%), significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly dedicated and interactive community, receptive to content beyond just recipes, potentially including discussions around mental health as indicated by his keywords. This elevated engagement quality presents a valuable opportunity for brands seeking a passionate and responsive audience.

Which creators are similar to Nathan Smith?

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Jenna Atkins

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This creator focuses on making plant-based versions of popular dishes, often drawing inspiration from Caribbean and other global cuisines. Their content features recipes such as jerk tofu sushi tacos, Mexican-inspired quinoa bakes, and Korean-style stews. They also explore innovative dishes like roasted pumpkin chili and plant-based pot roasts, emphasising flavourful and wholesome meals. Many recipes are presented as part of a series, highlighting meal prep possibilities and nutritional benefits.

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