What kind of content does Mikayla make?
Mikayla offers a delightful deep dive into the world of fragrance and beauty on TikTok. Her content centers on perfume reviews, showcasing scent samples, and unboxing exciting beauty advent calendars. From specific scents like Valentino Born In Roma to skincare gems like Vaseline's Lip Serum Gloss, Mikayla provides engaging and personal insights into her favorite products.
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Who is Mikayla鈥檚 audience?
Mikayla's audience is likely comprised of beauty enthusiasts in the UK actively seeking recommendations and reviews for perfumes, fragrances, and skincare. Her exceptionally high TikTok engagement rate (17.43%, significantly above the ~3.0% benchmark) signals a highly receptive and interactive community, indicating strong intent to purchase and high-quality engagement. This suggests a valuable audience for brands looking to tap into authentic beauty product discovery and purchase intent.
Which creators are similar to Mikayla?
If you're looking for creators like this creator, target audiences interested in unboxing new beauty products, skincare routines, and discovering their next signature fragrance.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Sofie
TikTok @livingwithsofie
This creator shares reviews of various home fragrance products, focusing on scents suitable for different seasons and holidays. They also feature beauty products, particularly perfumes, and have hosted giveaways in collaboration with brands. The creator unboxes and discusses items received as gifts or as part of public relations packages from different companies. Additionally, they highlight brands that support charitable causes, such as breast cancer awareness.
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