What kind of content does Gemma Cottam make?
Gemma Cottam offers a vibrant look into the world of beauty, specializing in makeup and skincare. Her Instagram feed (@gemfc88) is a treasure trove of unboxing videos and honest product reviews, often featuring gifted items. Gemma excels at fostering community through engaging posts that spark conversation among her followers, making her an ideal partner for beauty and lifestyle brands seeking authentic promotion.
Are you a brand that鈥檚 partnered with Gemma Cottam?
Verify your partnership
Who is Gemma Cottam鈥檚 audience?
Gemma Cottam's audience is likely comprised of UK-based beauty enthusiasts actively seeking product recommendations and reviews. Their high engagement rate (240.70% ER) significantly surpasses typical benchmarks across platforms like Instagram (~1.5% ER), indicating a highly invested and responsive community. This suggests strong potential for driving purchase intent through sponsored content, product placements, and affiliate marketing, as followers are clearly eager to interact with and act on Gemma's beauty expertise.
Which creators are similar to Gemma Cottam?
If you're looking for creators like this creator, you'll love beauty gurus who share honest makeup and skincare reviews and unboxing videos.
Puja Arya
TikTok @reviewsbypuja 路 Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
Frequently asked questions
Sign in to view Gemma Cottam's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Gemma Cottam today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Gemma Cottam on your creator campaign.