What kind of content does Gemma Cottam make?
Gemma Cottam offers a vibrant and engaging look into the world of beauty on Instagram. Her feed is a curated collection of makeup and skincare discoveries, featuring exciting unboxing videos and honest reviews of gifted products. Gemma excels at fostering community through interactive 'engagement posts,' making her a go-to source for beauty enthusiasts and a valuable partner for brands seeking authentic promotion.
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Gemma Cottam's audience is likely comprised of beauty enthusiasts in Great Britain seeking authentic product reviews and recommendations. Their high engagement rate (240.70% ER) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly invested and responsive community. This suggests followers actively participate by commenting, sharing, and likely making purchasing decisions based on Gemma's content, presenting a strong opportunity for brand partnerships.
Which creators are similar to Gemma Cottam?
If you're looking for creators like Gemma Cottam, you'll love their honest beauty, makeup, and skincare reviews and unboxing videos for fellow enthusiasts.
Puja Arya
TikTok @reviewsbypuja 路 Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Wandana Faheem
TikTok @wanxana
This creator posts content focusing on beauty and skincare. They share reviews and demonstrations of makeup products, including mascara, foundation, and eyeshadow palettes. The creator also discusses skincare routines, featuring products like retinol, serums, and moisturisers, often highlighting their benefits for different skin types and concerns. Additionally, they share experiences with fragrances, detailing scent profiles and occasions for use.
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