What kind of content does Poppy Locks make?
Poppy Locks creates engaging video content on TikTok and Instagram, specializing in beauty and skincare. Her feed is a vibrant showcase of unboxings and honest reviews for popular brands like Huda Beauty, Glow Recipe, and Rhode. Poppy's expertise shines through in her makeup tutorials, demonstrating techniques for eyeshadow and lip contouring, while also highlighting effective skincare routines and new product launches, often with a charming pink aesthetic.
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Who is Poppy Locks’s audience?
Poppy Locks' audience is likely comprised of individuals interested in beauty, skincare, and makeup, drawn to her signature pink aesthetic. Their intent signals are strong, indicated by exceptionally high engagement rates, particularly on Instagram (22.49% ER), far exceeding benchmarks for TikTok (~3.0%) and Instagram (~1.5%). This suggests a highly dedicated and responsive community actively seeking product recommendations and tutorial content. The platform's ability to foster such high engagement makes it an attractive space for brands targeting this passionate demographic.
Which creators are similar to Poppy Locks?
If you're looking for creators like this creator, you'll love beauty gurus who share makeup tutorials, skincare routines, and product reviews with a vibrant pink aesthetic.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Caroline Raymond
TikTok @carolineraymond__ · Instagram @carolineraymond__
This creator shares makeup routines and product reviews, often focusing on a natural and radiant aesthetic. They demonstrate various makeup application techniques, including foundation, concealer, bronzer, and blush. The creator also posts about hair care and styling, showcasing treatments and new hair tools. They feature a range of beauty brands, highlighting new launches and personal favourites. Content includes makeup tutorials, product testing, and discussions on skincare-infused makeup.
Bethan
Instagram @dearskincarediary_
This creator posts videos about beauty and skincare products. They share their fragrance collection, favourite makeup items, and routines for maintaining skin health, including repairing a damaged skin barrier. The creator also provides content on packing for holidays and refreshing makeup bags for different seasons. They frequently unbox and review new beauty products.
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